Public Relations & Social Marketing Insight

Name one brand that isn’t in social media.

Give up?

That’s because today, when something is not in social media, it probably doesn’t exist. People, events, brands, even government institutions are engaging their followers through social media.

Brands invest in social media marketing because it doesn’t just guarantee awareness or increase profit. Social media gives you a platform to be closer to your followers and ultimately earn their loyalty.

As a blogger, you may not have thought about it, but you need to see what you do as a business. You have to build your brand – if you want to succeed, that is.

A survey by The Social Habit showed that 53% of Americans who follow brands in social media channels are more loyal to those brands.

Think having a bold, eye-catching homepage is enough? Think again. Outbrain's CEO shares his best strategies for attracting quality visitors to your site--and keeping them engaged.

..."Whether it's through the social Web, sponsored placement on a publisher site, or via others channels, readers are not searching for your content," Galai says. "It's vital to provide them with the opportunity to essentially 'happen upon it.'"

Of course, to qualify as recommended reading you'll want to produce the most brilliant content possible and, regardless of earned media, many brands and businesses are doing just that. Here are Galai's tips to ensure that your efforts produce quality pieces of content--not just thinly veiled marketing pushes that your readers can see right through--and always fail to produce results....