Public Relations & Social Marketing Insight
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Content Marketing Projects That Are Taking the World by Storm

Content Marketing Projects That Are Taking the World by Storm | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - September 14, 2015 12:47 AM

This year, we present the 11th annual Content Marketing Awards, celebrating excellence in 75 distinct areas of our industry – the best and brightest achievements in strategy, distribution, design, and editorial from a field of over 1,200 submissions. With so much amazing work from which to choose, the judges truly had their work cut out for them.


In addition to the 75 category winners, four distinguished awards were recognized: Project of the Year, Agency of the Year (fewer than 100 employees), Agency of the Year (more than 100 employees), and Content Marketer of the Year. These special honorees were announced in a ceremony September 10 at Content Marketing World.Learn what made the nominees stand out from the competition – and how you can follow in their footsteps: Take a look at the Project of the Year finalists and find out a few secrets of their success....

Jeff Domansky's insight:

Take a look at a few of this year's Content Marketing Award winners and finalists for some secrets of their success – Content Marketing Institute.

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Content Marketing in 2015: CMI's Benchmark Report

Content Marketing in 2015: CMI's Benchmark Report | Public Relations & Social Marketing Insight | Scoop.it
From blog.newscred.com - October 24, 2014 3:31 AM

For the past five years, the Content Marketing Institute has released a series of annual reports that delve into the aptly titled "Benchmarks, Budgets and Trends" of our blooming industry. The CMI works hard to monitor the field and understand its ever-changing parameters, consistently shifting their definition of content marketing and all it entails. This year’s interpretation?


"A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.In other words, content marketing is no longer merely about “creating and distributing,” it’s blossomed into a business in its own right.


As people-focused marketing takes over the industry, we’re starting to realize that the difference between B2C and B2B processes is becoming increasingly narrow....

Jeff Domansky's insight:

If you're in content marketing, this benchmark report from CM will be of interest.

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