Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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6 Publishing Tools From Facebook for Marketers : Social Media Examiner

6 Publishing Tools From Facebook for Marketers : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it

Have you explored the Publishing Tools section of your Facebook page lately?

Wondering how the new features make marketing easier?

Your page’s Publishing Tools section contains a lot of important features including video management, lead generation, and product sales.

In this article, you’ll discover how to better manage your Facebook marketing with six Facebook publishing tools....

Jeff Domansky's insight:

Take another look at the publishing tools section of Facebook and you may be pleasantly surprised at the new tools available.

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12 Secret Facebook Features Every Marketer Should Be Using | Post Planner

12 Secret Facebook Features Every Marketer Should Be Using | Post Planner | Public Relations & Social Marketing Insight | Scoop.it

Using Facebook is easy enough -- most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective. 

The problem is that these new features don't always make a splash in the press, so many of the improvements for users aren't well know. 

If you want to up your Facebook skills, check out this infographic from Post Planner. You'll learn how to track the activity of your competitors, use post attribution settings, and even save content for future use....

Jeff Domansky's insight:

12 really practical tips for better Facebook results.

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Facebook To Collect Brand-Sponsored Content Data | Ryan Skinner

Facebook To Collect Brand-Sponsored Content Data | Ryan Skinner | Public Relations & Social Marketing Insight | Scoop.it

An announcement late last week by the Facebook media team may have been overlooked by many marketers, but it has intriguing ramifications.


Facebook announced that it would effectively allow any organization with a verified page to publish brand-sponsored content without asking Facebook for explicit permission first, provided that content was tagged to the brand. They said:


"Today we're updating our branded content policy to enable verified Pages to share branded content on Facebook. Along with changes to our branded content policy and ads policy, we're offering a new tool that makes it easy for publishers and influencers to tag a marketer when they publish branded content. Publishers and influencers must use this tag for all branded content shared on Facebook."


What does it mean?...

Jeff Domansky's insight:

Ryan Skinner at Forrester looks at the BIG implications of Facebook's new "branded content policy" and what it means for me content producers, blockers and PR Pros. Did I mention BIG? Recommended reading. 9/10