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Going viral is the elusive, holy grail of content creation. You put hard work into a story, video, or epic meme, and hope that the internet masses will appreciate your work for the masterpiece it is.As we all know, it’s not as easy as it sounds. Is there a way to simply just, go viral? We wanted to figure it out. First, where do we have the biggest chances of going viral? Facebook is a live wire for your content to reach levels of virality. Of course, there are ways to go viral on Twitter, Youtube, Instagram and the like as well. But Facebook offers an enormous audience and with its friends and family algorithm, you’re more likely to reach more and more people as your audience starts sharing. Consider the Dodo, LittleThings, NowThis, and of course, Chewbacca Mom. Their success is rooted in Facebook’s snowball effect....
Facebook is training journalists through online courses. What does this mean for publishers and content creators?
Facebook is joining the likes of Khan Academy and Coursera with “e-learning courses for journalists”. Four courses are offered so that reporters can learn how to use Facebook’s products and services to enhance their content.
We decided to try out them out. Beyond the material itself, the lessons reveal insights about how Facebook sees the future of publishing and content. The current selection of courses goes over how journalists can:
- best utilize Facebook and Instagram,
- engage their audience with Facebook Live,
- create immersive storytelling through virtual reality (360) content,
- and produce Instant Articles...
Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity. But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing. And yet, we find that only about half of marketers use Facebook to source leads. This needs to change. And even if you are generating leads on Facebook, we all could probably use a little boost in our lead generation efforts. ...
By now, many of you will have read about Facebook’s news feed updates, which were made public today.
As well as listing ‘News Feed Values‘, there was also some news for publishers about how content is to be displayed in the news feed.
These updates are amongst the most significant for publishers that we’ve seen. However, while this is obviously big news for many different sites and online news providers, those with strong audience development strategies won’t be too worried. From now on, here’s what Facebook says the news feed will particularly value....
Have you explored the Publishing Tools section of your Facebook page lately?
Wondering how the new features make marketing easier?
Your page’s Publishing Tools section contains a lot of important features including video management, lead generation, and product sales.
In this article, you’ll discover how to better manage your Facebook marketing with six Facebook publishing tools....
Do you want more people to share your content on Facebook?
Are you taking advantage of Facebook’s sharing features?
Facebook offers a variety of new buttons and plugins that make it easier than ever for readers to share and engage with your content on Facebook.
In this article you’ll discover how the new social sharing buttons and plugins from Facebook can help increase shares of your content....
It can be a little hard to keep up sometimes.
With this in mind, I’d love to share 11 Facebook tips, tricks, and facts with you.
This post will give you plenty of great stuff to help you get the most out of and better understand Facebook. From why you get shown certain ads and which types of posts get the most engagement, to how closely connected you everyone else on the planet and much, much more.
Using Facebook is easy enough -- most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective.
The problem is that these new features don't always make a splash in the press, so many of the improvements for users aren't well know.
If you want to up your Facebook skills, check out this infographic from Post Planner. You'll learn how to track the activity of your competitors, use post attribution settings, and even save content for future use....
In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for brands to get much notice.
In fact, brands are now responding to plunging organic reach on Facebook by posting more content to Instagram than they are to Facebook, according to a report by research firm L2.
But don’t despair; there’s plenty of life left in Facebook yet. We’ve been scouring the web to find out what’s working on Facebook right now—all the tactics, new additions and post types you need to know today.
Here are 12 top tactics to take a look at adding to your Facebook marketing toolbox.
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In addition to the Discover, Create and Engage modules, we have included a guide for journalists that will explain how to get started on Facebook or simply grow your presence. We’ve heard from journalists that they need more information when deciding between setting up a Page or a profile and about how to manage privacy settings. The “Getting Started” course seeks to answer all of those questions and covers key steps for building out a professional journalistic voice on the platform, including how to apply for the Facebook blue badge that indicates verification.
In the coming weeks, we will also commence a series of webinars on the site which will be tailored to journalists who are both new and old to Facebook. These webinars will be organized according to new products and features, a person’s level of experience using Facebook as a journalist, and their role (newsgatherer, content creator, or audience engagement specialist)....
For many business sites looking to appeal to social media readers, strict business news isn’t all they offer. Increasingly, tech coverage is being folded into business sections, and political news is never too far away from the interests of their target audience. For these reasons, business publishers command a high value audience and standard of content in the digital and social space.
We took a look at the business-oriented sites with the most engagements (likes, shares, comments and reactions) on the content they published in September 2016.
First, here were the top ten, based on total engagements for September...
With more than 1.65 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.
Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.
Facebook Pages are a simple tool, but they allow for many interesting business opportunities. There are some companies out there who really take advantage of the cool stuff you can do on a Facebook business Page to connect, engage with, and delight fans, as well as drive traffic to specific parts of their website.
So we combed through the web to find 16 Facebook Pages that you absolutely MUST see. Put simply, these pages are awesome....
Are you struggling to remain visible in Facebook’s news feed?
Wondering how Facebook decides what to show in the news feed?
In this article you’ll discover how the Facebook news feed algorithm works, what’s been updated, and how marketers can respond to create more visibility on Facebook....
Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful. In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content if it was humorous. And research by Dr. Karen Nelson-Field found that 65% of videos that elicited a feeling of exhilaration were most remembered. When it comes to finding the right platform to promote your video, Facebook is a strong contender. In fact, just this past January it announced that platform now sees 100 million hours of daily video watch time. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. Check them out below....
An announcement late last week by the Facebook media team may have been overlooked by many marketers, but it has intriguing ramifications. Facebook announced that it would effectively allow any organization with a verified page to publish brand-sponsored content without asking Facebook for explicit permission first, provided that content was tagged to the brand. They said: "Today we're updating our branded content policy to enable verified Pages to share branded content on Facebook. Along with changes to our branded content policy and ads policy, we're offering a new tool that makes it easy for publishers and influencers to tag a marketer when they publish branded content. Publishers and influencers must use this tag for all branded content shared on Facebook." What does it mean?...
YouTube is another example of Natalie’s method at work. When she started her YouTube channel about a year and a half ago, she had a few videos but no subscribers. She shares how she’s built her YouTube channel to over 100,000 subscribers, thanks to a board on Pinterest called “Printable Workout Cards.”
Natalie creates Printable Workout Cards from her YouTube videos and pins them to Pinterest. Natalie explains how to use Pinterest as a connector platform to put your content on various sites and to increase views and traffic everywhere. She also shares how she uses apps like PicMonkey to make visually appealing infographics for Pinterest....
Everybody loves an underdog. David versus Goliath… Your local bookstore versus Amazon… Marty’s Fish, Milk & Bait versus WalMart. All these battles, famous or not, tug at our heart strings. Trouble is, if you’re a small business owner, you know you need to do more than just tug at heart strings to make your business work. You need to actually get people in the door. You need to get them to buy things. Then you need them to come back.
Social media has long been hailed as a marketing equalizer. In many ways, it is. It’s free to create an account and free to post and to build your following (Facebook changes aside). But it’s time to get more specific about how to use social as a marketing equalizer. So here are 9 techniques SMBs can use to beat big corporations on social media....
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What are the secrets to going viral? Newswhip shares how to predict the top stories, outshine your competition, and learn your audience inside and out.