Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Instagram Stories: 18 Marketers to Follow for Incredible Inspiration

Instagram Stories: 18 Marketers to Follow for Incredible Inspiration | Public Relations & Social Marketing Insight | Scoop.it

10 billion.

 

That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories —  quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users.


Does that sound like a channel worth exploring?
We believe so! Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. We’d love to provide you with more resources about Instagram Stories so that you can master this platform and see your voice spread.


In this post, I’d love to share 18 Instagram marketers who have been doing rad things with Stories to give you some inspiration on what you could do for your Instagram Stories too....

Jeff Domansky's insight:

Take a look at these 18 marketers for instagram inspiration.

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How to Use Instagram Stories: A Simple Guide for Marketers

How to Use Instagram Stories: A Simple Guide for Marketers | Public Relations & Social Marketing Insight | Scoop.it

On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat.

Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.


Instagram is positioning this feature as a solution to overposting. Stories live in a separate space, and you can post as frequently as you want without worrying about over saturating your friends’ feeds or filling the grid on your profile page.

So how do you build a Story? And what does this mean for your strategy? Don't worry. We've got you covered.

Jeff Domansky's insight:

Here's a useful blueprint for creating Instagram Stories from HubSpot.

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