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The Content Marketer’s Guide to Growing Your Blog Through Medium

The Content Marketer’s Guide to Growing Your Blog Through Medium | Public Relations & Social Marketing Insight | Scoop.it
From neilpatel.com - September 20, 2016 2:47 PM

The internet is a wild and insanely creative place.

Numerous websites take birth, every single day. But, only a few can make a name for themselves. As per Netcraft, 75% of websites are not even active.  They are parked domains and the like.

That’s why intelligent webmasters build their own turf and create an email list from scratch. This way, they ensure that they are building a sustainable business that serves a loyal audience.

But, your website is just a little drop in the internet’s ocean. Unless you can create a Facebook or a Google, you’ll have to rely on other popular websites to increase your brand’s reach.

That’s why you repurpose your content, pursue guest blogging, undertake social media marketing, deploy search engine optimization and the like. It’s always good to reach a new audience.

There are many shiny new websites and platforms that you must NOT get your hands on, because they are a complete time waster. But, in this article, I want to talk about a platform that isn’t one of those…

Jeff Domansky's insight:

Neil Patel  guides you through a growth strategy for your blog using Medium.

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32 Things You Need to Write a Successful Story on Medium — Medium

32 Things You Need to Write a Successful Story on Medium — Medium | Public Relations & Social Marketing Insight | Scoop.it
From medium.com - September 15, 2015 6:35 AM

As there is not a lot of original material in this story I thought it would be right to credit the original authors of the material first. Most of the content of this story was taken from the following posts:

  • Medium’s official blogHow to Get Read on Medium
  • How I Got 6.2 Million Pageviews and 144,920 Followers
  • 35 Actionable Tips to Grow Your Medium Blog
  • How to Use Medium: The Complete Guide to Medium for Marketers


I’ve never written a successful post on Medium. Actually, I have never written a successful post anywhere. The only reason I started writing this piece was because at my organization we are focusing on a content marketing strategy and I wanted to share with my team a “condensed” version of the hundreds of best practices I’ve found for writing a good post and increasing the chances of getting traction. As there are no secrets to it and it might be useful for other people also I thought it would be good to share it publicly....

Jeff Domansky's insight:

For a guy that has never had a successful story on Medium, this is a useful and pretty successful post by Ezequial Djeredjian.

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These Are the 9 Best Tips We Got on Medium Marketing: 3 Worked, 6 Didn’t

These Are the 9 Best Tips We Got on Medium Marketing: 3 Worked, 6 Didn’t | Public Relations & Social Marketing Insight | Scoop.it
From blog.bufferapp.com - July 22, 2016 12:45 AM

A few months ago, Leo and I decided that we really wanted to step up our Medium game to truly understand how the platform worked and how we can provide the best value to our audience there.


Truthfully, I was pretty clueless to begin with.


Logging into the Buffer account was likely my second time on Medium — ever. I was super excited to take on the challenge. Everything was started from scratch, with researching, creating spreadsheets, and experimenting at a rapid rate. 


I spent my time studying other brands on Medium and looking for posts that detailed what strategies and tactics worked for getting more traction.


The start of every day for me was Medium, I would import a story from the Buffer blog and edit it before publishing and then spending some time updating all of the tracking spreadsheets with the latest numbers, hoping for an indicator of what was working and what content should be posted tomorrow.


What follows are the 10 biggest experiments and how each one went. I hope it gives you some inspiration and ideas for what you might try next on Medium!...

Jeff Domansky's insight:

Buffer tried all the best Medium marketing tips and strategies. These are the ones that worked for them, as well as the complete list of everything they tried. A marketing must-read.  9.5/10

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