Public Relations & Social Marketing Insight

... Just like with any other social media platform – or your digital marketing strategy in general, come to think of it – going in with a sales pitch full of shameless self-promotion is never going to get you the social proof, site traffic or conversions you need. The other users on Pinterest aren’t just users; they’re potential leads and, instead, should be nurtured in the same way as in the other areas of your campaign; with great content and a bit of community spirit.

Basically, you should act on Pinterest as you would on any other social network. Perhaps even more so, as it’s one of the most informal and community focused platforms around: hashtags are used to create conversations and find related content, commenting on and liking pins is common best practice and you can even join ‘Community Boards’ that multiple users can pin to. Most importantly though is the heart of Pinterest; ‘repinning.’...

Pinterest is far more than a digital scrapbooking site. It’s visual content marketing made easy – and it’s big business for a lot of different types of companies. If you haven’t had time to build a presence on Pinterest, now’s the time to get started. Otherwise, you’ll miss out on increased traffic, better brand recognition, and a killer way to promote the content you’ve worked so hard to create.

If you’ve been reading our series of blog posts about Pinterest, you already know how to set up your account fast and you’ve discovered some of the ways content marketers can use Pinterest. But now we’re going to focus specifically on B2B marketers, since your goals on Pinterest are unique. So here’s a list of 17 ways B2B marketers can use Pinterest, with examples to inspire you to get pinning...