Public Relations & Social Marketing Insight
443.6K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

8 Tips for Using SEO to Improve Content Marketing

8 Tips for Using SEO to Improve Content Marketing | Public Relations & Social Marketing Insight | Scoop.it
From insights.newscred.com - June 14, 2017 9:55 AM

“The content marketing industry will be a $300 billion industry by 2019, and SEO is forecasted to be an $80 billion industry by 2020,” said Betts.


SEO is the voice of the consumer and it delivers marketers powerful insights, according to Betts. But unless it’s paired with content, marketers won’t realize its full potential.“SEO, alone, is not enough to guarantee success.


Content marketing, alone, is not enough to guarantee success,” said Betts. “Together, they build a better customer experience. There’s a massive opportunity for people who are connecting the dots.”


Here are the group’s top takeaways for doing so....

Jeff Domansky's insight:

Marketers can use SEO to better understand the customer journey and create content that maps to it. Here are eight tips for using SEO to improve content marketing.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

55% of Visitors Read Your Articles for 15 Seconds or Less: Why We Should Focus on Attention Not Clicks

55% of Visitors Read Your Articles for 15 Seconds or Less: Why We Should Focus on Attention Not Clicks | Public Relations & Social Marketing Insight | Scoop.it
From blog.bufferapp.com - June 28, 2016 5:25 PM

Millions of blog posts are published every day.


A small percentage gain traction and attract readers.


And among those readers, 55% will read the blog post for 15 seconds or less.


(If you’re still reading, thanks for sticking with this one!)
The internet is a daily battle for attention. Everywhere you turn, people are trying to share the latest marketing hacks with many of the same points echoed repeatedly.


I’m guilty of it myself, and I completely understand why many of us write articles that are a little similar and repetitive. It’s because they work. You could argue that content is becoming less art and more science. There are formulas to it — if you find the best keywords and write the correct content, you can build a high-traffic blog (that’s almost a guarantee).


But is traffic the goal of content? Or can there be some new and unusual ways of measuring content success? I have some ideas I’d love to share....

Jeff Domansky's insight:

Think engagement not just clicks.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Google Says You Should Avoid Link Building

Google Says You Should Avoid Link Building | Public Relations & Social Marketing Insight | Scoop.it
From www.webpronews.com - February 18, 2015 4:01 PM

You know how you’ve been building links to your website for years, trying to get Google look upon it more favorably? Well, according to Google, you shouldn’t bother doing that.

Nearly an hour into a Google Webmaster Central Office Hours hangout on Friday, Google’s John Mueller was asked whether or not link building, in any way, is good for webmasters.

Mueller’s response (via Search Engine Roundtable) was, “That is a good question. In general, I’d try to avoid that. So that you are really sure that your content kind of stands on its own and make it possible for other people of course to link to your content. Make it easy, maybe, put a little widget on your page, if you like this, this is how you can link to it. Make sure that the URLs on your web site are easy to copy and paste. All of those things make it a little bit easier. We do use links as part of our algorithms but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your web site that actually helps.” Emphasis added.

Jeff Domansky's insight:

So let me repeat again for all of you bloggers, content marketers and PR people what Google's own John Mueller says about link building:

"So only focusing on links is probably going to cause more problems for your web site that actually helps.” 


I'd repeat it again, but you get the message. Quality content rules.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

8 Reasons You Need an SEO Content Strategist

8 Reasons You Need an SEO Content Strategist | Public Relations & Social Marketing Insight | Scoop.it
From www.8waysin8days.com - October 23, 2014 10:58 AM

“Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind… often. You need to have an overall strategy in mind, too....Still not convinced? Here are 8 reasons to hire an SEO content strategist....

Jeff Domansky's insight:

Practical tips and eight good reasons why content marketing matters to your business.

more...
Robin Carley's curator insight, October 24, 2014 8:50 AM

We found this to be very effective in reaching our customers and providing them with the information they need in their buyer's journey.
Jeff Domansky's curator insight, October 24, 2014 9:54 AM

Here's why SEO and content are a perfect partnership.
Marco Favero's curator insight, October 24, 2014 5:57 PM

aggiungi la tua intuizione ...
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

5 Modern Content Marketing Best Practices for Getting Found

5 Modern Content Marketing Best Practices for Getting Found | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - May 4, 2017 11:48 PM

You have a content calendar. You have a blog. You have a social media strategy. All you’re missing is, well, the big kahuna: audience share that reflects the value of all the fantastic content you’ve created to promote your brand and your services to the big wide world.

When it comes to content marketing, it’s imperative to stay current with SEO best practices to ensure that your content has the best shot of appearing high on search engine results pages. That means getting crazy smart about how search engines view your content, and how they prioritize rankings based on how helpful your content is at answering the question asked in a search.

How should you incorporate the best SEO practices so your content drives users to your site, and ultimately into those precious conversions you’re after? Here’s a best-practice guide to incorporating today’s SEO principles into your content marketing....

Jeff Domansky's insight:

CMI shares SEO best practices for content marketing results.

more...
donhornsby's curator insight, May 5, 2017 9:20 AM
Content marketing, of course, is the practice of creating organic content and publishing it on your own site or other online channels to attract users who eventually convert on your site (becoming subscribers or taking some desired action). When you optimize for search, you’re really getting at the practice of making sure your content can be found by search engines, prioritized in results pages, and acted upon by the type of user most likely to convert once on your company’s website.
 
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Complementary Marketing: The Intersection of SEO and Content Marketing

Complementary Marketing: The Intersection of SEO and Content Marketing | Public Relations & Social Marketing Insight | Scoop.it
From searchenginewatch.com - March 8, 2015 11:32 PM

Today I want to talk about two of my favorite online marketing disciplines: SEO and content marketing.

I’ve had a breadth of experience in both, as I spent years as an SEO before I transitioned into content marketing.

Let’s look at three specific examples of how SEO can improve content marketing, across all stages of a campaign....

Jeff Domansky's insight:

When SEO and content marketing work together, the results are powerful.

more...
Scooped by Jeff Domansky
Scoop.it!

Content Marketing in SEO – Infographic | SEO & Digital Marketing Blog - Abdul Malick

Content Marketing in SEO – Infographic | SEO & Digital Marketing Blog - Abdul Malick | Public Relations & Social Marketing Insight | Scoop.it
From www.abdulmalick.com - December 21, 2014 2:38 PM

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Nowadays people also look for the facts and useful information about the products and services that they find interesting instead of ads.

So engage your audience with unique & useful story/ information of your services or product.  Provide your information precisely not with bag of unnecessary stuffing of keywords. Make your content king in the marketing world and become a great Marketer....

Jeff Domansky's insight:

Useful guide to content marketing and SEO.

more...
Jeff Domansky's curator insight, December 21, 2014 2:42 PM

Useful guide to content marketing and SEO.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn