Public Relations & Social Marketing Insight

Are you debating whether your small business should invest time on Twitter?

Do you wonder how Twitter can help your business?

By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.

In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition....

Don’t beat yourself up. Twitter is massively under-utilized — and under-understood (is that a word?).

For example, did you know you can upload videos, access analytics AND perform Twitter profile searches??

Yep, there’s SO MUCH you can do to leverage the power of Twitter for your business.

So where do you begin?

Right here! Below are 9 Twitter tricks that you’ve probably never heard of. Start using them asap!

In this post, I'll show you how you can use SocialBro to segment your Twitter audience. You can use this data to find the people you should be connecting with.

You'll be able to create targeted audience segments for your specific Twitter goals.

In doing this, you'll create your own perfect Twitter marketing strategy. And you'll have people chomping at the bit to read your tweets.

There are two camps when it comes to social media scheduling.

The first one says you shouldn’t ever schedule.

Twitter is real time and you should be, too!

The second camp says that you should schedule because everyone is not on Twitter 24 hours a day.  If you want your posts to be seen, you need to share on Twitter even when you’re not there....

...I admire NPR because it is an ever-flowing source of great content. Its content is so good that it can run a pledge-drive every few months. This promotion is heinous because it interrupts programming to do the most pedestrian of things: ask for money. And yet we tolerate, if not participate in, the pledge drives!

NPR earns the right to promote its need for money, and this is a beautiful and enviable scheme. My adaptation of the NPR Model is to provide good content that people would not have found, or would have found at great effort, without me. By doing so, I earn the right to sporadically promote Canva, my books, or anything else that I please....

Do people pay attention to your tweets?

Are you customizing your tweets for maximum attention?

About 500 million tweets are sent every day. That’s roughly 5,800 tweets posted each second. Competing with that is a challenge.

In this article you’ll discover six ways to improve your tweets and get noticed....