Public Relations & Social Marketing Insight

Whether you’re making your case for content marketing buy-in or negotiating a bigger budget, it’s all about the stats. Comparing your own analytics to industry figures and survey data from your peers can help guide your content strategy, or provide some insight into tactics you might like to try.

We put together a snapshot of some of the most compelling themes about content marketing in 2015 based on the excellent research conducted by industry leaders, along with suggestions for further reading. Let these content marketing stats serve as a cheat sheet for your own digital marketing research as you forge forward in the New Year....