Public Relations & Social Marketing Insight

Content creation is one of the most vital aspects of digital marketing – posting content that will inform, interest and amuse your online audience so that you’re one of the first places they turn to when they go online. This means creating content of a consistently good quality on a continual basis. That's a pretty tall order, even for the most imaginative of digital marketers. The biggest challenge faced by B2B content marketers is producing enough content, closely followed by producing the type of content that engages the target audience.

I listed 25 content creation ideas that business bloggers can use when they run out of ideas for attention-grabbing new content. But besides ideas you need more to create content better.

Most professionals use a toolkit of some type or another and that’s just as true for content creators. Today we’re looking at some of the most useful content creation tools that you could add to your content creation toolkit, including some tools that will help you to post some great visual content – we all know that images, GIFs and videos pack a powerful punch when it comes to getting the marketing message across....

Content promotion takes a lot of time.

In many cases, it takes longer than it does to create the content itself.

This means efficiency is key.

And to achieve efficiency, as well as consistent results from your promotion efforts, you need tools.

Tools help automate boring, repetitive tasks and give you insight into the relevant data by helping you analyze it.

Tools are what this post is all about.

I’ve put together a list of 15 tools that can help you promote content more effectively....

Content marketing was big in 2014. Last year, more businesses began regularly investing time and money into content marketing than ever before. That’s not much of a surprise when you consider the following facts found in a recent writtent.com blog post:

Content marketing costs 62% less than traditional marketing and generates about three times as many leads. (Source)
78% of CMOs believe custom content is the future of marketing. (Source)
Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Source)
If you haven’t yet taken the time to invest in developing and implementing content marketing strategies for your business, now is the time....

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients.
But how do you know which ones are worth the investment?

Trying new tools for the short free trail week is more often than not confusing and time-consuming. It's like trying to buy the best wine. Does anyone actually know how to read the label? Plus, a sample of wine at the store could taste completely different with the food you have planned. Not to mention, who has time to try every single one to find the wines (I mean, tools) they like best.

Lucky for you, I'm a tool connoisseur.