So let’s go back to my question: why do I keep blogging? Why are you blogging? Should you quit? Should I quit? Are there better ways to do marketing, gain traffic, and grow conversions?
Is blogging truly all it’s cracked up to be? More specifically, just how big of an impact does it have on SEO?
In this article, I’m going to do away with niceties, guesses, and “best practice” advice. Instead, I’m going to dish up the data so you can get the cold, hard facts on what happens if you decide to stop blogging.
Here's the business case for blogging from Neil Patel. It's compelling whether you're B2C or B2B.