Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet?
It turns out there are many ways to use social media for storytelling!
In this post, I’m sharing 20 actionable ways to use social media for storytelling.
Jeff Domansky's insight:
Alfred Lau shares some creative social media storytelling tips. 
Scoop.it!
But when it comes to content marketing, there’s a component that doesn’t always seem logical: storytelling.
Jeff Domansky's insight:
It was a dark and stormy night and Neil Patel offered useful business storytelling tips.
Scoop.it!
In this article, we’re going to take a look at how you can implement a content marketing plan for a ‘dull’ industry.
Jeff Domansky's insight:
in my opinion, there are no dull industries, only dull storytellers. Useful business storytelling tips from Neil Patel.
Scoop.it!
Brand storytelling has become a buzzword within the content marketing community. It’s no surprise that storytelling is a more effective way to engage consumers than hard-sell marketing copy. Stories are wired into our DNA; ad copy, not so much.
Jeff Domansky's insight:
37 marketing experts talk about technology and storytelling in this interesting interactive presentation from Ceros. Recommended reading and viewing! 9/10
Scoop.it!
The other thing I have to emphasize is that in order for a lot of these ideas to work for you, you need to think of content as something way beyond simply a marketing tactic – you need to embrace it in everything you do on your site and offsite – take for example Ian Lurie’s (from Portent – an organisation whose thoughts on content clearly mirror mine ) post on Content as part of UX over at Moz. And like I point out in the Content is King post, and as Ammon Johns points out in this piece “The Great Content marketing Swindle“, content without a real distribution channel is simply content, not content marketing. Every single one of these ideas below need a distribution and display strategy for them to work.By no means is this list exhaustive, but it can form a good start to any content plan. Some of the areas may not apply to all businesses, while others will – I have taken the approach of top down- starting with the core corporate communication and then working my way into the more creative areas....
Jeff Domansky's insight:
Rishi Lakhani shares hundreds of ideas to push your content strategy. Learn how content need not just be marketing content, but an integral part of your communication strategy.
Scoop.it!
According to the Custom Content Council, 61% of consumers say they feel better about and are more likely to buy from a company that delivers custom content. This is just one reason brands have jumped on the content marketing bandwagon.
Jeff Domansky's insight:
Four useful tips on business storytelling.
Scoop.it!
You can have the most useful information in the world for your target market but if you don’t package it so your audience can understand, it’s useless. You literally have seconds to win your audience’s attention or they’re onto the next thing. How do you make your content stand out and grab your audience’s attention? Tell a good story. It provides an emotional connection and context that draws your audience in and makes them remember it....
Jeff Domansky's insight:
Is your content marketing difficult to understand? If so, incorporate a story. Here are 5 actionable storytelling tips to make your content memorable.
|
Scoop.it!
I am super passionate about what I do in the world of telling business and marketing stories. If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly!
Jeff Domansky's insight:
Useful tips on business storytelling from Kathy Klotz-Guest.
Scoop.it!
Do you remember anything at all when you watch ads -- or is the experience a hazy blur? The fact is, consumers rarely remember a product -- they remember stories, which may inspire the use of the product. That element is what online advertising is lacking.
Two weeks ago I talked about the value of complementary storytelling vs. disruption. For advertising to be as effective as it can be, ad stories need to align with the content so that it, along with targeting, ensures relevance of the message in a way that elicits a response.
Jeff Domansky's insight:
Another look at why advertising without stories doesn't work.
Scoop.it!
Thanks to the wonders of the Internet, writing is back in vogue.Yet, fresh challenges stand between today’s business writing and grabbing the reader by the scruff of the neck.As we scrutinize our own writing and the associated internal training, we view seven issues that guide us....
Jeff Domansky's insight:
Lou Hoffman discusses seven issues that can crush today's business writing and shares storytelling techniques to overcome them.
Scoop.it!
I like to ask people when I meet them, “What’s your story?”
Jeff Domansky's insight:
Isaac Morehouse offers sage advice for bloggers, writers and content marketers alike: tell your story, not your status. Recommended reading. 9/10
Scoop.it!
Brands have turned to content to tell stories with content marketing. With access to broad distribution channels, it's easier than ever before to consume, create and distribute content. But where should a brand start?
Jeff Domansky's insight:
Here are four simple tips for better brand and business storytelling.
Scoop.it!
...For example, a selfie of a young twenty-something with a snowboard at a ski resort represents both the endorsement of a product, an endorsement of an activity, as well as an identifier of someone saying “I am a snowboarder”. While its easy to dismiss that this is just a photo, the movement signals a future that we here at Curatti dub The Content of People, or the Internet of People. Note that this sounds a little bit like something similar, The Internet of Things, better known as IoT. That’s because in some sense, people and things are converging as we head towards an even more digital society — as consumers associate themselves with things and items, they become that item, as opposed to that item molding who they are. What you’re now seeing is a world where products no longer define people, but a world where the end user defines the product. Identity ultimately will (and has begun to) shift. How to Execute in the Content of People (CoP) Executing in the Content of People is a challenge, but not entirely impossible. As I look to the future of marketing and storytelling, here’s how I see the CoP impacting how marketing is done....
Jeff Domansky's insight:
Customer storytelling is entering its golden age. Are you ready?
Ethan E Rix's curator insight,
November 17, 2014 8:06 PM
When it comes to new media, Consumers have an unwieldy ability to choose the content they view, and have the option to avoid interruptions from their content. In the relationship between the marketer and the consumer the one way communications used in the past have been replaced with a conversation over social media. Consumers can give feedback and opinion to the service and the internet acts as a central hub to collect this information to be a powerful driver of business. The way to be heard in business today is through the art of storytelling. Effective storytelling surrounded around the consumer acts as a powerful tool to connect them to the brand. The potential lies in giving the consumer the power to define the brand rather than trying to achieve this brands must be ready to be flexible and follow these tips; Emphasize Customer Service, be ready for products to transform radically, and share or encourage the stories of customers.
|
El storytelling ha sido el rey por años en las formas de comunicar