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Content intelligence draws upon artificial intelligence (AI) and big data, but it is neither of those things. Content intelligence is the systems and software that transforms data into actionable insights for content strategy and tactics. Content intelligence gives you the full context of an individual piece of content—and the body of content it sits within, to make better decisions about anything pertaining to the content in question.
Forrester analyst Ryan Skinner defines content intelligence as “technology that helps content understand itself—what it’s about, how it speaks, how effective it is at accomplishing certain goals, what emotions it calls to mind, etc.”...
Content intelligence software is on the rise. Learn the pain points content intelligence addresses and how your marketing team can prepare to implement it.