Public Relations & Social Marketing Insight

It’s not often I stumble across this type of content. When I do, it’s usually from an organization that has a team dedicated to creating awesome content. I assume the team is well equipped with content creators and content amplifiers.

You know, a team of creative geniuses and mad scientist developing content that makes Steven Spielberg envious.

Unfortunately, we all don’t have resources to constantly create similar content for our brands. We do, however, have the ability to create a content marketing blueprint that will get us started.

Here's Your 5-Step Blueprint to Content Marketing Success...

As content marketing becomes more and more mainstream, brands are increasingly realizing that they can’t simply “do content marketing” and call it a day. No, they have to do it right, and they have to know that their content is actually working. But what does it actually mean to have content that works? And is it driving brand favorability?

That’s a huge question that brands are struggling with, as recent data shows that 78 percent of marketers struggle to measure the ROI of their content marketing. With bigger and bigger budgets being thrown into the brand journalism space, it’s important that companies have a real statistic they can rely on to prove that their storytelling is worth the investment....

A piece of great content is an asset that has value; the sharing of it should be given appropriate attention and care.

Strong content deserves a strong PR plan.

Never thought about it that way? Not convinced your content is worthy of a PR campaign? Ask yourself the following question: Is your content marketing as worthy as your last strategic partnership or personnel announcement?

Don’t make the mistake of under-estimating your content. Content connects and content converts....