Recovering from my complete content marketing failure | Public Relations & Social Marketing Insight | Scoop.it

I am a content marketing failure.


Despite following what I thought were all the best practices, my last year in the content marketing trenches has been a complete fiasco.


Luckily, I failed big and fast. This is a good way to fail, if you have to, because you can do nothing but re-think your strategy from the ground up.In other words, my failure turned out to be a blessing and today I wanted to share my “failure-blessing” with you....