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Scoop.it!
If you own a business, you need to have a presence on social media. But beyond that very vague statement, what steps should you actually be taking to make it happen? Here’s where having a thoroughly thought-out, perfectly planned content strategy can really come to your aid. Here are 10 steps to follow when creating your content strategy.... 
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Scoop.it!
As the dust settles on festive celebrations and your body (hopefully) starts to resemble its normal form after gaining a little extra ‘holiday weight’, you’re probably in the process of mapping out your business goals for 2017. Ultimately, I believe the many and varied forms of content marketing are essential if you’re serious about getting noticed and building an online audience (I run a content agency, so I would say that), but what I’m getting at is a serious need to consider whether each individual piece of content you produce actually adds value to the wider conversation or at least showcases you in best possible light. Content for content’s sake will get you nowhere, and the days of ‘if we build it, they will come’ are truly over. This is highlighted by Beckon’s in-depth research, which reveals that only 5% of branded content garners 90% of total consumer engagement. In other words, as the report explains, “19 out of 20 content pieces get little to no engagement.”...
Jeff Domansky's insight:
Plan your content or plan to fail.
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Just the basics: A simple content marketing planning checklist.