Public Relations & Social Marketing Insight

For small businesses looking to keep up with bigger players in their industries, tools have emerged to level the playing field, allowing those of us looking to make our voices heard of expanding our reach.

From ideation and promotion to tools that help your content truly stand out from the noise, consider how the following platforms can serve to help you reach your content marketing goals – whatever they may be....

Most of us try to find the Google answers to at least 3 – 4 questions on a daily basis. Considering this, the apps or websites which host content about which people ask questions are bound to have huge traffic rates.

Wouldn’t you want your website or app to be one of the most talked-about ones? Wouldn’t you want to put up content which prompts user discussions and helps keep you in the news?

Finding content ideas that trigger user interaction to bring about a real change in your field of work is a very challenging task. All the more if you need to put up such content on a regular basis.

What would help would be a way in which you could find what makes users tick every now and then. What are things people like talking or asking questions about? Bloomberry is a unique online tool that lets you find out just that....

Content marketing is crucial for companies wanting to break through the barriers so many consumers have built to screen out traditional advertisements. Rather than relying on traditional tactics, effective marketers today are storytellers, using narrative content to increase brand awareness, boost lead generation, and grow customer loyalty. Creating and distributing innovative and engaging content isn’t easy, so content marketing tools make a big difference.

Seventy-five percent of marketers are increasing their investment in content marketing, making it more important than ever to find the right software to execute your strategy. Content marketing software streamlines the processes of content curation, editorial planning, content development, and distribution. Benefits of content marketing tools include: mobilizing marketing teams around a set strategy, centralizing content, increasing communication between contributors and editors, and facilitating the creation of interactive and captivating content, amongst others.

Now who better to tell you about the strengths and weaknesses of content marketing tools than the marketers actually using them? At G2 Crowd, we aggregate real-user reviews of the software they use at work. Over 400 content marketers have weighed in on the content marketing tools they’ve used; sharing likes, dislikes, and invaluable insights that can only come with hands-on experience. Below I’ve summarized overall user sentiment regarding the nine content marketing tools that received the highest user satisfaction ratings in our most recent content marketing report.*...

Employ someone and you have to consider salary, workspace, and equipment; not to mention benefits like medical care and paid vacation time.

Conversely, freelancers are only paid for the work they do.

This is generally (though not always) more cost-effective than taking on someone in-house, and allows you to increase or decrease their workload as needed.

This makes outsourcing extremely flexible, which is a huge win for small businesses.

But don’t get too excited just yet… there’s a hard part: actually finding great freelancers and managing them effectively.

Thankfully there’s plenty of tools designed to help you do just that (and many more being released all the time).

Let’s take a look at some of the more recent additions to the market that can help you to outsource and manage your content creation in 2016...

Small businesses are constantly on the lookout for faster, easier and more cost-efficient ways to create new content. And smartphones are now like all-in-one production studios, empowering us all to make world-class content using a range of fun and often simple-to-use apps.

In this post, we’ve teamed up with Product Hunt to guide you through the creative process and share 26 apps that’ll help you create incredible social media content using just your smartphone....

For content creators, sometimes the most stressful part of the role can be opening a completely blank document to start a new project.

 

Whether it's writing a blog post, designing an infographic, or creating an ebook, it's challenging to start creating a new piece of content from scratch, especially if you've never done it before. Download the full collection of free content marketing templates here. 

 

Here in the HubSpot content shop, we want to take the work out of it for you. Instead of trying to master how to create every type of content in existence, cut down on the stress and inefficiency and read about our collection of nearly 400 free, customizable content creation templates. 

 

We've broken this list down into types of content marketing, so jump ahead if you specifically want: Content Planning Templates, Written Content Templates, Visual Content Templates, orEmail Templates....

With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of content creation solutions to get your search started. We’ve divided it into three sections: create, curate, and measure.

Compelling content will attract the right people to you, allowing you to build an audience of current and potential customers. More than that, posting great content on social is the the first step to higher engagement rates and a larger audience.

The question is, how do you find amazing content to share? Well your own awesome stuff is a great start, but if you live by the 80/20 rule, you might need to look at other sources as well. And for this, you’ll need a system that is time saving and easy to include to your daily routine.

Let’s take a look at some of the top tools that guarantee to save you time in curating the right content for social....

Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy.

Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use.

In this post, we’ll examine 75 content marketing tools proven to increase reach, generate sales, boost traffic, and much more....