10 Tips to Make Content Marketing Work for Small Budgets | Public Relations & Social Marketing Insight | Scoop.it

If you’re doing content marketing effectively, you’re creating some really valuable next-level content. And if you’re creating content like that, it isn’t cheap.

Sure, you can do some of it yourself, but your time has value as well. Don’t forget that. But like with all things, it’s possible to do content marketing both more effectively and cheaper than most businesses manage to do.

It still won’t be “cheap,” but it will be much more affordable for startups and small businesses than what they might be currently spending. In the rest of this post, I’m going to share with you 10 tips that will help you bring down your content marketing spending significantly without sacrificing results....