Public Relations & Social Marketing Insight

Now if you live in the world of B2B marketing, you have been inundated with statistics for the last four years claiming sales is being disintermediated by today’s empowered buyer, with statistics like “57% of the buying process is complete before a buyer talks to sales” or “70% of the buying process is now digital.”

But Sirius, to their credit, looked at this again. According to their research, more than 50% of buyers talked to a sales person at the beginning of the buying process. For more complex purchases, the figure increases to two-thirds!

The most impactful “content” according to their research? A sales presentation. Not a video. Not a white paper. Not any of the content we produce as marketers. But a real live presentation from sales....

You can't just put a piece of content up on your website and hope that people will find it -- you've got to actively promote it to your audience. But that's where lots of us get stuck.  

What else can we do to get people to notice -- and hopefully convert on -- that new piece of content you created? 

At INBOUND 2014, I went over the following 43 ways to promote marketing content. This list is meant to be a jumping-off point. Don’t feel like you need to use all the list items every time you create something, or that you can't do things that aren't on this list. ...