43 Bright Ideas for Promoting Your Lead Gen Content | Public Relations & Social Marketing Insight | Scoop.it

You can't just put a piece of content up on your website and hope that people will find it -- you've got to actively promote it to your audience. But that's where lots of us get stuck.  


What else can we do to get people to notice -- and hopefully convert on -- that new piece of content you created? 


At INBOUND 2014, I went over the following 43 ways to promote marketing content. This list is meant to be a jumping-off point. Don’t feel like you need to use all the list items every time you create something, or that you can't do things that aren't on this list. ...