Content for Leads: How to Create Content That Spreads and Fills the Funnel | | Public Relations & Social Marketing Insight | Scoop.it

In this episode I interview Jason Miller, the senior manager of content and social at LinkedIn Marketing Solutions. He’s the author of Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11. Jason is also an excellent photographer specializing in rock bands.

Jason focuses on creating sharable content that also generates leads.

You’ll discover how content ties into influencer relationships and how to leverage it....