Public Relations & Social Marketing Insight

Your brain can identify and retain details of an image in 13 milliseconds. That’s less than a 20th of the time it takes to blink your eyes. So it’s no surprise that visual content is on the rise as attention spans shrink. If you could choose between a consumer spending 20 seconds with a wall of text or 20 seconds with an image, it makes sense to go with the latter.

In other words, people like looking at stuff. As such, infographics are rapidly becoming an essential component of a solid content marketing strategy. Free tools like Canva and Pixlr make it easier than ever to turn your data into compelling visual content.

The best infographics give equal weight to both parts of the word – they combine essential info with stellar graphic design. I could write a whole blog post about how great infographics can be. But, of course, that would defeat the purpose.

Instead, let’s look at ten great infographics with a meta twist: They’re content marketing assets about content marketing! These examples can inspire your own infographic creation while they inform your strategy....

“Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind… often. You need to have an overall strategy in mind, too....Still not convinced? Here are 8 reasons to hire an SEO content strategist....

Finding the newest way to get you brand in front of an audience these days can be challenging. There’s tons of brands utilizing different marketing efforts to get their product in front of potential customers.

There’s blog posts, infographics, videos, and more.However, there’s a new player in town, and it’s an online interactive.  Brands are jumping on the interactive bandwagon, and honestly, some of the stuff that’s being put out there is amazing!

What are Interactives?

Essentially at the end of the day, an interactive is pretty much an infographic that you can interact with. Interactives are the most effective method of displaying limitless chunks of data or information in a clean, correlated, and engaging format....

Infographics can be powerful content marketing tools.

The format can help brands easily explain complicated subjects, processes, or data-driven insights. Research has found that people who follow directions with text and illustrations do so 323% better than those using just text. And nearly 50% of the brain is focused on visual processing. 

Plus, social media networks prioritize visual content – and strong visuals catch peoples’ eyes. Tweets with images get 313% more engagement. At NewsCred, we’ve found infographics to be valuable top-of-funnel content....