A Guide to Local Content Marketing for Small Businesses | Public Relations & Social Marketing Insight | Scoop.it

Building an online presence for a local company can be a bit challenging. The strategies are different for content creation. Since being local ties your company to a specific market, you’ll often see a smaller selection of topics and options.

 

A website’s bounce rate is a measure of how many people viewed only one page without clicking another link. Some companies will naturally have higher bounce rates, like news stations. Others struggle to keep them as low as possible.

 

The more your website demonstrates local personalization combined with beautiful design, the more likely you’ll get your ratings where they need to be.

 

The Steps to Crafting Unique, Local Content Marketing for Small Businesses

 

Tailoring your subject matter doesn’t have to be difficult. In fact, if you do some research ahead of time, you might find the entire process easier than you anticipated....