Public Relations & Social Marketing Insight
443.6K views | +1 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Your 2017 Marketing To-Do List

Your 2017 Marketing To-Do List | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - January 20, 2017 11:13 AM

Now that we're well into 2017, are you checking items off your marketing to-do list? Or, like many of us procrastinators, do you have a to-do list that consists of just one item: "Make 2017 marketing to-do list"?


If the latter is the case, IBM has you covered.


The software company has put together an infographic guide to help marketers prioritize their efforts this year, and it also explains the benefits that each idea can have on your program.


For example, stories are up to 22 times more memorable than facts or figures alone, the infographic claims, and it gives tips on how to captivate your audience with better stories this year....

Jeff Domansky's insight:

What should be on your 2017 marketing to-do list? Technology, content strategy, events, data, AI? Check out this infographic from IBM, and check off items on your marketing strategy to-do list.

more...
EZIA's curator insight, January 21, 2017 11:05 AM
If you didn't set a marketing plan for 2017 yet - start the year off right and do it today!
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

How to Create Great Content Experiences Along the Buyer’s Journey

How to Create Great Content Experiences Along the Buyer’s Journey | Public Relations & Social Marketing Insight | Scoop.it
From www.infusionsoft.com - August 27, 2015 6:43 PM

Consumers will only pay attention to you when they’re motivated to do so. Interaction and education along the buyer’s journey is the best way to gain their attention and keep it. Obviously, you need to understand your target consumers before you can offer something valuable or helpful to them, but, once you’ve gained their permission to market to them, you can be strategic about guiding them along the buyer’s journey and positioning offers at just the right moment. 

What is the Buyer’s Journey?

The buyer’s journey includes the steps that consumers take in the buying process. After buyers become aware of their needs and begin researching solutions, they generally proceed to three additional stages: Consideration, Recommendation and Purchase. These buyer journey stages map closely to the Lifecycle Marketing stages within the Sell phase: Educate, Offer and Close....

Jeff Domansky's insight:

Craft your content marketing to fit within the "buyers journey" for better results.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Interesting Infographics: The Content Marketing Hierarchy of Needs | CustomerThink

Interesting Infographics: The Content Marketing Hierarchy of Needs | CustomerThink | Public Relations & Social Marketing Insight | Scoop.it
From customerthink.com - December 22, 2014 10:47 PM
Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. Abraham Maslow wrote a paper in 1943, “A Theory of Human Motivation” and subsequent book, Motivation and Personality, where he summarized the 5 needs most people search for. The more basic needs are represented at the bottom of the pyramid.

Contently has applied this concept to content marketing which you can read below. It’s a more strategic approach to creating your content to better connect with readers. I think for each layer, we can add other elements depending on your target market.  How are you or will you incorporate Maslow’s Hierarch of Needs into your content?  
Jeff Domansky's insight:

Mazlow would be pleased ;-)

more...
Marco Favero's curator insight, December 23, 2014 12:39 PM

aggiungi la tua intuizione ...
malek's curator insight, December 24, 2014 7:32 PM

captivating analogy with Maslow's hierachy
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

What is demand generation … and why should content marketers care?

What is demand generation … and why should content marketers care? | Public Relations & Social Marketing Insight | Scoop.it
From www.linkedin.com - March 8, 2016 10:31 PM

The way I see it, demand generation is the direct opposite of the old-school cold-calling approach. It's the process of turning cold leads into warm leads, then guiding those warm leads down your funnel towards a sales conversation. And for those who fall out of the funnel, it's the process of establishing regular touch points with them until they (a) become customers or (b) tell you to get lost. 

What demand generation is not is a campaign. The goal of demand generation is to establish relationships, some of which can go on for months or even years before the prospect is ready to enter a sales conversation....

Jeff Domansky's insight:

Rachel Parker looks at demand generation and how content marketing fits together with it.

more...
pronod's curator insight, March 9, 2016 12:54 AM

Rachel Parker looks at demand generation and how content marketing fits together with it.
Ankur Sharma's curator insight, March 9, 2016 9:02 AM

Rachel Parker looks at demand generation and how content marketing fits together with it.
Stephania Savva, Ph.D's curator insight, March 9, 2016 9:44 PM

Rachel Parker looks at demand generation and how content marketing fits together with it.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Using Consumer Psychology to Guide Your Digital Marketing

Using Consumer Psychology to Guide Your Digital Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.skyword.com - March 20, 2015 11:40 AM

With so many campaigns targeting every conceivable consumer demographic, it’s become increasingly difficult for businesses and marketers to ensure their message is heard.


This is one reason why it’s important to give your initiatives more substance and tap into consumer psychology. Fortunately, there are many factors that influence the buying decision process, and as such, there are many points at which you can secure a conversion.


Here’s how marketers and business owners can leverage a variety of approaches to influence buyer behavior....

Jeff Domansky's insight:

How does consumer psychology affect your business? In more ways than you think. Learn how to adjust your marketing message to resonate with your buyers.

more...
Marco Favero's curator insight, March 20, 2015 7:22 PM

aggiungi la tua intuizione ...
CIM Academy's curator insight, March 23, 2015 5:55 AM

Marketers are accustomed to utilising behavioural sciences to deliver effective marketing and this article applies some key principles of consumer psychology in order to improve digital marketing.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

How to Achieve Content Marketing Success: New Research

How to Achieve Content Marketing Success: New Research | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - October 17, 2014 2:19 AM

Are you trying to improve your content marketing?


Wondering how to connect the dots between content and customers?


In this article you’ll find important best practices, backed by research, to help improve your social media marketing.Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing such as measuring ROI and producing engaging content, there are certain best practices that mitigate these problems. Here’s our take on the research....

Jeff Domansky's insight:

Trying to be more effective in content marketing? This article shares important best practices to improve your social media marketing.

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn