The Secret Weapon of Content Marketing is Public Relations | Public Relations & Social Marketing Insight | Scoop.it

A piece of great content is an asset that has value; the sharing of it should be given appropriate attention and care.


Strong content deserves a strong PR plan.


Never thought about it that way? Not convinced your content is worthy of a PR campaign? Ask yourself the following question: Is your content marketing as worthy as your last strategic partnership or personnel announcement?


Don’t make the mistake of under-estimating your content. Content connects and content converts....