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You don’t have to wait months or years to get high rankings in Google. Through Google News, you can instantly shoot up to page 1 of Google.
Now Google already gives you a set of guidelines, but here is what I found is effective:
1. You have to write news worthy content – if you are struggling to find news content you can go to Google Trends or any popular news site to see what’s hot.
2. Create a Google News Sitemap – through the Yoast SEO plugin you can create a sitemap. This way when you have news worthy content they will pick it up faster.
3. Your URL structure has to be unique – if you don’t have news related keywords within your URL you are less likely to rank. By having specific keywords you will shoot up to the top for news related queries.
In addition to that, follow the guidelines Google News gives and you will be fine.
Q: What kind of content should a local business develop? A: The kind that converts! Okay, you could have hit on that answer yourself, but as this post aims to demonstrate: There are almost as many user paths to conversion as there are customers in your city, and Your long-term goal is to become the authority in your industry and geography that consumers and search engines turn to. Google’s widely publicized concept of micro-moments has been questioned by some local SEOs for its possible oversimplification of consumer behavior. Nevertheless, I think it serves as a good, basic model for understanding how a variety of human needs (I want to do, know, buy something, or go somewhere) leads people onto the web....
With the caveat in the section above–that we’re often doing a little of both–and some informal polling of many esteemed marketers I know, here is where I’ve landed on social marketing vs. content marketing. Social marketing is a channel where we find potential customers by listening to earned conversations and analyzing our owned accounts. We then interact with those people to move them through the customer journey. You can use various tactics to make that movement happen. Content marketing is a tactic. It’s a method of marketing that allows companies to add value for potential customers by creating and distributing (sometimes through social) collateral like blog posts, videos, and web pages. These pieces of collateral entertain and educate your target audience about topics related to your product. They’re intended to generate interest in your offering by reinforcing relevant problems, challenges, misconceptions, and, finally, solutions....
Although there are more than 100 types of content that one can actually create, we dilute most of our energy and resources in producing what most others do, news and light article content, without ever considering that there exist a ton of other content alternatives that could be utilized.
This is why I have decided to create this catalogue of content types. To remind writers and editors, that there are a tens of alternative opportunities for creating valuable content and that it is only up to me and you to pick them up and use them.
While there have been other attempts at listing and cataloging formats and types of content that can be published online (which I have listed and referenced at the end of this article), I have tried to improve upon them, not just by extending the number of formats covered (over 100), but also by identifying relevant examples, and where possible, appropriate tools, that can be useful to create that specific type of content....
During November 2016, HubSpot launched a free Content Marketing Certification course. The course offers 10 classes covering the following topics:
- Understanding Content Marketing (class length – 14:41)
- The Power of Storytelling (class length – 24:55)
- Generating Content Ideas (class length – 15:29)
- Planning a Long-Term content Strategy (class length – 19:00)
- Building a Content Creation Framework (class length – 20:11)
- Becoming an Effective Writer (class length – 22:48)
- Extending the Value of Your Content Through Repurposing (class length – 24:47)
- How to Effectively Promote Content (class length – 22:07)
- Measuring and Analyzing Your Content (class length – 26:19)
- Developing a Growth Marketing Mentality (class length – 20:24)
The free certification course is designed to provide foundational principles needed to become an effective content marketer....
Now that we're well into 2017, are you checking items off your marketing to-do list? Or, like many of us procrastinators, do you have a to-do list that consists of just one item: "Make 2017 marketing to-do list"? If the latter is the case, IBM has you covered. The software company has put together an infographic guide to help marketers prioritize their efforts this year, and it also explains the benefits that each idea can have on your program. For example, stories are up to 22 times more memorable than facts or figures alone, the infographic claims, and it gives tips on how to captivate your audience with better stories this year....
Visual content, done well, can be incredibly popular. Infographics, videos, data visualizations, and other forms of visual content can generate tons of engagement and attract links to your site.
More importantly, visuals help tell your story. Visual content can be an incredibly powerful marketing tool, one that helps your target audience remember you – better than a 1,000 word text article alone (no matter how great it is) ever could.
Here’s what’s trending in visual content marketing for 2017, according to a survey of 300 online marketers from Venngage, a platform that helps you create free infographics....
I recently wrote an article about how you can "crush it" on social media in 2017--and the real truth everyone needs to hear in terms of actually seeing a worthwhile return on your investment. However, based on the amount of people who have reached out asking how to formulate effective social media strategies for the new year, I thought it would be helpful to dive a bit more into the weeds. Cutting right to the core, here is the number one rule every single business, brand, freelancer and online influencer needs to remember when it comes to social media marketing: Don't try to be everywhere at once....
Our content marketing infographic series covers three challenges that most marketers face today: scaling content production, creating a distribution strategy, and earning your audience.
This infographic, “Earn Your Audience,” details how to reach your target audience through engaging content. Marketers understand that they need to provide tangible value in their customers’ lives, and content is one of the last mediums left to effectively do this. Instead of allocating a large portion of marketing budget to traditional advertising, successful marketers are opting to think like consumers and deliver engaging content that creates a two-way conversation with their audiences.
Take a look at the infographic below for more on how to build and retain meaningful relationships with your audience
Hiten Shah, who spoke at the previous growth marketing events, said it best:
“If you are doing marketing and you are not aligned with the growth in your company, then you are probably not doing your job”
That said, even though we’re still in the (relatively) early stages of the growth marketing revolution, we can still make sense of it.
First, sales plays a large role in growth. Marketing, like any business unit, shouldn’t exist in a silo. If you don’t connect your marketing and sales teams, you’re not going to move the needle as far – or as fast – as you could be. Sales, product, data science, and technical tools will be a critical part of your growth strategy.
Second, most of the information out there on growth marketing is surprisingly easy to organize. The top strategies, tactics, and tips fit nicely into 3 categories: brand, process, and customer.
And today, I’m going to talk about those categories and the growth marketing secrets in them....
Marketo vs. Eloqua vs. HubSpot. Kapost vs. Newscred vs. Percolate. Sprinklr vs. Buffer vs. Hootsuite. And so on, and so on. The list of marketing technology vendors keeps growing. Which makes sorting through and implementing those martech tools a job in itself. But how does the explosion in martech help your marketing team get sh*t done today? It doesn't. So, while waiting for you to evaluate, decide, deploy, integrate, and optimize the spaghetti of solutions, try feeding your team a few lightweight apps that cost next to nothing and are dead simple to use....
If you’re trying to increase the number of leads that your business gets from online channels such as SEO, PPC advertising or Social Media Marketing, you need to consider how well you’re attracting prospects who are top of the funnel. These are people who are part of your target market, but who may not be ready to purchase a product or service at this time. Draw these people in with top of funnel content.
I think it helps to visualize the entire buying process in the shape of a funnel. People at the top of the funnel (often shortened to “TOFU”) are doing general online research related to your industry. Continuing down the funnel, we describe people who are further along in the buying process as being in the middle of the funnel (MOFU) or at the bottom of the funnel (BOFU)....
My job as the Social Marketing Manager at Instapage is to be on the lookout for the latest trends then figure out how we can use them to promote our brand. We identify trends here two ways. The first is by testing. Every day we're trying new methods of reaching social users. Through time we're able to establish some new norms, and discover what others are doing to successfully move the social media marketing needle. Second, we listen to our users. By listening to their feedback, then taking it a step further and reading between the data points into what type of content they are engaging with over time, we come to understand what works and what doesn’t. Here are a few of the new best practices and emerging trends that are happening right now on social media....
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Selling services online is an entirely different ballgame than selling products. There are separate processes, marketing techniques, and web design principles you must follow. You can’t pitch services in the same way as products and you must understand the advantages and disadvantages that come with the service industry. With the right web design ideas, your company can easily meet and exceed the business success of your product-selling peers. Optimize your website with these six tips..
"Less than 10% of those surveyed were definitely sure how to implement content marketing." Sound familiar? If it does, you're clearly not alone. Content marketing -- and keeping up with it -- can be confusing, even to those who understand its importance. Many of us have heard the phrase "content is king." But what, exactly, does that look like here and now, in such a rapidly changing landscape? We grabbed that opening statistic from the helpful, intriguing infographic below, compiled by Zazzle, based on the results of its 2017 State of Content Marketing Survey of marketers in the UK. But instead of simply looking at the latest trends, it sought to examine the pain points and decision-making process of today's content marketer. And if you're in the business of making life easier for that audience -- well, we suggest having a look. Do you think the same trends hold true in your neck of the woods? Read on, and see where your current strategy and priorities align with the data illustrated here....
So the question shouldn’t be how can I create content on the cheap, but rather, how can I do more with less?
The answer: create masterful content that is worth more.
Content that generates traffic. Content that inspires shares. Content that gets written and talked about. Content that earns conversions. Content that wins trust. Content that positions you as an authority. Content that wins business, retains customers, and invokes referrals....
In his new book “Hit Makers: The Science of Popularity in the Age of Distraction,” Derek Thompson busts some big myths about how popular stuff gets popular. Myths like: “Content is king,” i.e., good stuff rises to the top because it’s good.“ Distribution is more important” than content, Thompson said on the latest episode of Recode Media with Peter Kafka. “You can say that a song is the best song in the world, you can say that an idea is the best for people’s welfare, or a movie is the best documentary of its kind. But without a distribution strategy to reach people, nobody hears it.” Thompson, a senior editor at the Atlantic, challenged the idea — popularized by other pop-sociology writers like Malcolm Gladwell — that ideas can go viral, spreading and reproducing in a biological way. Instead, he said, everything from memes to tech companies can “piggyback” on existing social networks....
As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every brand that tries to stay competent. No matter what goals you set for the new year, you still need to stay on top of your brand’s social media marketing and the right checklist may help you with all the tasks you need to do at the beginning of the year....
It’s hard to do content marketing right. You can easily fall into the traps of shouting out your own accolades, writing great content and never having anyone see it, or even being confused about what makes great content to begin with. Luckily for us, however, some companies have content marketing down pat. Take a look at the four below. You’ll quickly see why these businesses are amazing and how you can apply what they’ve learned to your own content marketing efforts....
Does content marketing really work for small business? That’s a question I hear all the time — and it’s a good one. You see huge players like American Express and IBM creating loads of amazing content……but they have the resources and money to throw at it. What about the little guys — the solopreneurs or small businesses of two to ten people? Can content marketing work for them? I’m here to give you an absolute, undisputed YES!!...
In 2017, content will continue to be one of the most important marketing tactics for ecommerce businesses. Look for content marketers to produce a greater number of videos, focus on mobile media consumption, spend more money promoting content, produce more shows rather than standalone posts, and use technology to an advantage.
Content marketing is the act of creating, distributing, and promoting content, such as blog posts, articles, podcasts, and videos with the aim of attracting, engaging, and retaining customers. For ecommerce marketers, content can be a way of building a relationship with a shopper, which in turn will allow an online store to compete not on price or delivery speed, but on experience.
What follows are five trends that could impact content marketing in 2017....
Hey, remember the good old days before smartphones? That golden age where you actually had to use a landline to contact friends, use paper maps and log on to a whirring desktop computer to access the Internet? Well, guess what, many of today’s young influencers and consumers of the future don’t.
In fact, even if your earliest memories of a mobile phone are a chunky Motorola, you could probably take a tip or two from the younger generation to inform your content marketing efforts. Why? Because they are the connected generation, brought up on social media and smartphone use. They will see your snake game and raise you a Pokemon or three and this is all from the age of 11.
Of course, your target audience might not fall into the teenage or early twenty-something bracket. But in a world where Eric Lassard, a boy of 12, has (amongst other ventures) launched an app, social platform and is publishing his second book, ‘From Dublin to Silicon Valley’, perhaps your business might pick up a tip or two straight out of the mouths of babes. For connecting with millennials and those that come after is the future of your business…
Howdy all and welcome to a special edition of Whiteboard Friday. My name is Rand Fishkin. I'm the founder of Moz, and today I want to talk with you about how to craft the best damn ecommerce page on the web. I'm actually going to be using the example of one of my very favorite ecommerce pages. That is the Bellroy Slim Wallet page. Now, Bellroy, actually, all of their pages, Bellroy makes wallets and they market them online primarily. They make some fantastic products. I've been an owner of one for a long time, and it was this very page that convinced me to buy it. So what better example to use?
So what I want to do today is walk us through the elements of a fantastic ecommerce page, talk about some things where I think perhaps even Bellroy could improve, and then walk through, at the very end, the process for improving your own ecommerce page....
Are you looking for the newest social media tips and techniques? Want to know how the experts are staying ahead of the social media marketing curve? We asked top social media pros to share their favorite tips for getting the most out of social media. In this article you’ll discover 25 ways to improve your marketing and save time....
For many business sites looking to appeal to social media readers, strict business news isn’t all they offer. Increasingly, tech coverage is being folded into business sections, and political news is never too far away from the interests of their target audience. For these reasons, business publishers command a high value audience and standard of content in the digital and social space.
We took a look at the business-oriented sites with the most engagements (likes, shares, comments and reactions) on the content they published in September 2016.
First, here were the top ten, based on total engagements for September...
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Scoop.it!
Neil Patel shares tips on getting ranked on page one through Google News.