Public Relations & Social Marketing Insight

Working on too many marketing channels at once is kind of like being a jack of all trades and master of none.

Placing your attention on a single channel allows you to master that channel before moving on to the next strategy.

Managing multiple channels can quickly become chaotic and stressful

Did you know that the average B2B content marketer creates 13 types of content?

You heard it right—13!...

With all the different types of social platforms out there, it can be challenging for brand marketers to decide when is the optimal time and day to post. According to H1 2016 research, on Facebook and Twitter, the best-performing posts were made in the evenings, and later in the work week.

Between January and July 2016,TrackMaven tracked 17.5 million social media posts from 17,737 brands worldwide across various industries to determine when was the best time and day to post.

Social posts at the close of a work day (in Eastern Time) at the tail of the week performed the best on Twitter, Facebook and Instagram, according to the data. Pinterest took this trend a bit further with posts tending to get the best traction on Fridays at 1am. Meanwhile, LinkedIn posts, which largely cater to the business crowd, had the advantage when made midweek at 9am....

There are hundreds upon hundreds of tools to choose from. For example, here’s a list of 75 content marketing tools that you should absolutely review.

But, here’s what you may not realize: there are many ways to use each tool. For this reason, it’s imperative that you spend the appropriate amount of time examining and experimenting with each one.

In this post, I’m going to discuss the finer details of five top online marketing tools. For each one, I’ll give you a better idea of how you can use it to your advantage.

Remember, accessing an online marketing tool is just the start. If you truly want to achieve top results, you must know how to use it. Here we go! 

Whether you’re just getting started in the world of social media or have long-established yourself as a social marketing wizard, launching a brand-new Twitter profile or Facebook page can be a laboriously time-consuming process, especially when it comes to working out the sizes of all the images you need to make your channels — or those of your clients — stand out from the crowd....

It's not polite to be rude but there are times when you should not feel guilty or bad about it, learn five valid reasons when it is OK to ignore LinkedIn Requests.

Many people say that LinkedIn is one of the best professional networking tools available, and that statement is not incorrect. However, the clause “when used correctly” should be tacked to the end of it. Similar to Twitter and other social media outlets, you must be strategic about who you add to your network and who you connect with, as well as what you say and share. The “anyone and everyone” approach that is often used on Facebook and on personal social media sites is not helpful, and in fact can be detrimental, when used on LinkedIn. Below are five reasons to ignore a LinkedIn request....

Do you know that there is an acceptable length for every type of content you make to optimize its readability and its SEO ranking?

Yes, there is a reasonable length for every type of content available and it is wise to follow them in order for you to attract as many readers as possible.

The lengths vary from social media networks to target audience. Facebook has no character limit yet the best content length for it is just around 40 characters while Twitter which has the famous 140 limit character has an optimal content length of up to 100 characters only.

The purpose of content is to be able to promote your business or brand in all available channels across social media without spending a lot of money for promoting your business. Knowing the criteria or limitations when making content saves you time, money and effort.

Every industry and niche—every social profile, even—is unique.

Non-profits are a great example of a segment of social media with its own unique elements and expectations. The non-profit structure—donation-backed, humanitarian-focused, member-based—presents an opportunity for some really neat ways of putting social media to good use, and I’ve done my best to collect a number of stats, tips, and strategies here in this post.

Do you run a non-profit? Do you help your non-profit share to social media? I’d love to learn from your experience also.

Do you want to improve your social media marketing? Are you curious about what works for large companies? The best way to add techniques to your repertoire is to look at what brands with high levels of engagement are doing.

In this article I’ll share 26 tips, an A-Z guide, from brands doing an excellent job of social media marketing and getting results to match.

...I admire NPR because it is an ever-flowing source of great content. Its content is so good that it can run a pledge-drive every few months. This promotion is heinous because it interrupts programming to do the most pedestrian of things: ask for money. And yet we tolerate, if not participate in, the pledge drives!

NPR earns the right to promote its need for money, and this is a beautiful and enviable scheme. My adaptation of the NPR Model is to provide good content that people would not have found, or would have found at great effort, without me. By doing so, I earn the right to sporadically promote Canva, my books, or anything else that I please....