Public Relations & Social Marketing Insight

To get a better understanding of which types of content salespeople are consistently sharing on their social media channels, we analysed all the top shared posts on our platform over the last 12 months to see under which large content “umbrella” they could be categorised.

The three macro-groups of content we identified were:

1. Company promotion – 49%

2. Thought leadership – 34%

3. Company culture – 17%We then decided to get more granular.

We identified a number of sub-themes within each group, divided as follows:

Company Promotion

Campaign promotion – content related to the company’s marketing campaigns – 24%

Informative blogpost – any informative and useful article from the company’s blog (not linked to a specific campaign, offer or data-capturing page) – 12%

Events – content related to a specific event sponsored or organised by the company – 7%

Company news/PR – media coverage or exciting company news – 6%...

Great news, marketers! A new infographic from Docurated shows that the work you do pays off: 83% of companies cite high-quality content as a top driver of winning new customers.

But there's a slight glitch in the baton handoff to Sales. Those awesome pieces you're putting out? Reps can't find them.

According to the infographic, 58% of surveyed organizations agreed that speed of RFI and RFP responses is important to signing new contracts. But unfortunately, salespeople are slowed by disorganization: 65% said the ability to quickly find content was a major sales pain point. The infographic also notes that sales reps can spend up to six and a half hours per week searching for the content they need....

In recent years, psychologists and behavioral economists have shown that our emotional decisions are neither irrational nor irresponsible. In fact, we now understand that our unconscious decisions follow a logic of their own.

They are based on a deeply empirical mental processing system that is capable of effortlessly processing millions of bits of data without getting overwhelmed. Our conscious mind, on the other hand, has a strict bottleneck, because it can only process three or four new pieces of information at a time due to the limitations of our working memory.