Public Relations & Social Marketing Insight

Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet?

It turns out there are many ways to use social media for storytelling!

In this post, I’m sharing 20 actionable ways to use social media for storytelling. 

Brands have turned to content to tell stories with content marketing. With access to broad distribution channels, it's easier than ever before to consume, create and distribute content. But where should a brand start?

Delving into content marketing and brand storytelling can be daunting, especially if you are just beginning. Here are four tips for brands becoming publishers to get started.

But when it comes to content marketing, there’s a component that doesn’t always seem logical: storytelling.

I’m not talking about writing a fiction novel. I am talking about having the ability to write about even the most boring topics in a fun-to-read way.

It’s something that many marketers, even good ones, struggle to do.

Do you also have trouble with this part of creating content?

I see you nodding....

Besides the fact that the comedy they perform is hilarious and has launched the careers of so many amazing talents, Second City also offers marketing and content consulting services to help teach brands how to co-create material with their consumers, just like the SC performers do with their audience.

In other words, content marketing can truly benefit from improvisation, says Eninger. Read on to learn how taking a Second City approach to your content strategy can forge strong bonds with your audience and earn your brand a standing ovation....