Public Relations & Social Marketing Insight

First, while this piece is about content marketing, it focuses on the “getting started” steps. A lot of people call these steps “content strategy.”

This article goes a little beyond that, getting to best practices and a few favorite tools.Kicking off any content marketing process starts with the strategy, then moves into some basic process planning.

This is how we do it at Portent:

- Existing content inventory

- Competitive analysis

- Drawing conclusions

- Building the “machine” around best practices, tools and people

#1 is the most mechanically-involved task, because you have to grab a lot of data and mush it all together. #2 is the shortest. #3 and 4 are the most demanding (for me, anyway) because I have to suss out impossible-to-automate marketing stuff that’s essential to success....

A content marketing strategy works as your guiding light when it comes to the planning, production, promotion, and measurement of content. Taking the time to create a solid strategy might seem like more work up-front, but it will reduce your workload over time and make your content more effective.

Now (before you start) is the time to think through your objectives and build a content marketing strategy that will elevate your social media efforts to the next level. We’ve put together a helpful walkthrough that will guide you through each step of the process...