Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Do you want to connect with your audience via video? 
No comment yet.
Sign up to comment
Scoop.it!
We now know that there’s been high growth in engagement with video on Facebook, Twitter and Instagram this year, as platforms adapt their preferred formats, and users change their social media habits. Many publishers and content creators have put a lot of resources into making more video, often with decent results. But there’s one key consideration for video producers here: the number of people watching your videos on their phone is likely to be the majority of the overall total. So what can you do to appeal to mobile viewers of social video, and grow that vital segment of your audience? From looking at some of the best examples in Spike, here are our three tips for making sure your social videos are appealing to your mobile videos as much as possible....
Jeff Domansky's insight:
NewsWhip looks at three simple ways that video publishers can appeal to more of their mobile viewers on social media.
Everett Bowes's curator insight,
December 5, 2016 10:49 AM
NewsWhip looks at three simple ways that video publishers can appeal to more of their mobile viewers on social media.
Scoop.it!
Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers. Don’t believe the hype? Here are some statistics to prove the point. According toSyndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets....
Jeff Domansky's insight:
Video rocks!
Scoop.it!
Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful. In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content if it was humorous. And research by Dr. Karen Nelson-Field found that 65% of videos that elicited a feeling of exhilaration were most remembered. When it comes to finding the right platform to promote your video, Facebook is a strong contender. In fact, just this past January it announced that platform now sees 100 million hours of daily video watch time. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. Check them out below....
Jeff Domansky's insight:
Check out these 10 examples of excellent video marketing campaigns on Facebook.
Scoop.it!
Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively?
Know Your Audience
Before you can put together a video that will be relevant to your audience, you need to know precisely who that audience is. It’s important not to try to appeal to everyone – instead, figure out your archetypal customer. Two tools to help you do this are Sally Hogshead's 7 triggers of fascination and a simple guide to creating a customer persona. This’ll smooth out the rest of the process, because it’s much easier to figure out what to say to one person than to 1000....
Jeff Domansky's insight:
Basic tips to help you bring video into your content marketing.
|
Scoop.it!
Video can be a great addition to your landing page, but it doesn’t have to stop there. Video is also a nice way to get more out of your social media efforts.
This has become increasingly important as consumers have come to expect a presence from brands and businesses on Facebook, Twitter, Instagram, and other social platforms. Today’s article is the first in a series of blog posts that will dive into how to use social video to drive engagement, drive sales, and establish expertise.
According to Buffer, “video is largely underutilized” on Facebook. After analyzing more than 16 million social media posts, Buffer concluded that video gets a lot more engagement than other types of posts, including photos, links, and plain text posts....
Jeff Domansky's insight:
What type of video gets the best engagement? Useful tips from Instapage.
Scoop.it!
Everyone likes to watch videos on the web.
Jeff Domansky's insight:
Lots of useful lessons from these 10 video content marketing examples. Recommended viewing.
Scoop.it!
The days of the 30-second restriction for videos on Twitter are over, Twitter announced on Tuesday alongside other coming changes to videos on the platform.
Jeff Domansky's insight:
Two-minute plus video now comes to Twitter and it should prove positive for marketing and PR.
Scoop.it!
Creating a video animation for your business can be a bigger decision than you might first think. Brand videos are an ambitious venture because they condense everything that you want to say about your business into a short, visual format. It’s like putting your elevator pitch out there for everyone to see, so it has to be perfect.
Jeff Domansky's insight:
Creating an animated video for your business need not be difficult if you follow these five basic tips.
Scoop.it!
For marketers who have not used video in direct sales or direct communications, the process may be daunting. The Content Marketing Institute identified eight key steps for creating and deploying B2B video content to assist.
These steps make the process manageable, straightforward and cover the following: 1. Execution – producing video content 2. Distribution – selecting what channels to use for distributing videos 3. Encouragement – using SEO and other tools to tell an audience to watch your video 4. Viral – creating content that people not only want to share, but make it easy for viewers to pass the video along 5. Optimization – incorporating simple calls to action to convert viewers into customers 6. Maximization – making video content a key component of the marketing mix 7. Analyzing – using data to determine a video’s ROI, especially in relation to sales lead generation 8. Do it again – web video marketing should not be a “one and done” exercise...
Jeff Domansky's insight:
More proof that video rocks and some tips on how to get results..
|
Here are some basic tips on how to make your performance on camera more effective.