Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Three Ways To Make Your Social Videos Look Better On Mobile

Three Ways To Make Your Social Videos Look Better On Mobile | Public Relations & Social Marketing Insight | Scoop.it
From www.newswhip.com - December 3, 2016 11:28 AM

We now know that there’s been high growth in engagement with video on Facebook, Twitter and Instagram this year, as platforms adapt their preferred formats, and users change their social media habits.


Many publishers and content creators have put a lot of resources into making more video, often with decent results.


But there’s one key consideration for video producers here: the number of people watching your videos on their phone is likely to be the majority of the overall total. So what can you do to appeal to mobile viewers of social video, and grow that vital segment of your audience?


From looking at some of the best examples in Spike, here are our three tips for making sure your social videos are appealing to your mobile videos as much as possible....

Jeff Domansky's insight:

NewsWhip looks at three simple ways that video publishers can appeal to more of their mobile viewers on social media.

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Everett Bowes's curator insight, December 5, 2016 10:49 AM

NewsWhip looks at three simple ways that video publishers can appeal to more of their mobile viewers on social media.
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5 Reasons Why Video Must Be Part of Your 2016 Marketing Budget

5 Reasons Why Video Must Be Part of Your 2016 Marketing Budget | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediatoday.com - February 22, 2016 11:41 PM

Did you know that consumers are 10x more likely to engage with video than other blog or social content?

“There’s a tectonic shift going on across the video marketing landscape. Until recently, animated and online videos were a novel way to delight and educate customers. Using online video to set you apart proved that you were on the cutting edge, and got people talking. But now, we’re on the verge of something different. With more and more companies incorporating high-quality, meaningful video into their marketing efforts, video is becoming less of a “gee, that’s nice” bonus and more of a necessity. Here are 5 reasons why you definitely want video as a line item in your 2016 budget.”...

Jeff Domansky's insight:

These stats prove the value of video in your marketing strategy. Useful reference point.

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Marco Favero's curator insight, February 23, 2016 3:52 AM

aggiungi la tua intuizione ...
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The 3 Videos Every Business Should Have

The 3 Videos Every Business Should Have | Public Relations & Social Marketing Insight | Scoop.it
From animoto.com - June 18, 2015 12:00 AM

Getting ready to take the plunge into video marketing but not sure which videos to start with? Earlier this year, we surveyed over 1000 consumers to find out how they feel about, and interact with, video marketing from businesses.


One of the things we asked about was what types of videos consumers find most helpful. We put together the results in a list of the top three videos every business should have...

Jeff Domansky's insight:

Thinking about video? Here are the 3 key types of video you need and consumers want. Good read. 9/10

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How to Use Short Videos for Brand Marketing — Medium

How to Use Short Videos for Brand Marketing — Medium | Public Relations & Social Marketing Insight | Scoop.it
From medium.com - July 19, 2016 5:45 PM
Without ever getting into YouTube, you can do short videos on several social media sites. On Vine, they last six seconds, Instagram they are 15 seconds, and on Google+, LinkedIn, and Facebook the videos can be as long as 2–3 minutes. Once videos are created, they can also be pinned on Pinterest.


You don’t need expensive camera equipment, though it will add to the quality if you do use something different than you smartphone camera. It should do a decent job until you have the funds to invest in something better. Short videos are like a dessert or snack, just enough to satisfy and not so much that in the middle you’ve had enough and are trying to figure out how to end it sooner rather than later. And getting the story or information visually is almost always preferred to reading about it.

Jeff Domansky's insight:

Quick tips for producing short videos using apps.

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The Complete Beginners Guide to Peach: What It Is, How It Works and How to Build an Audience | Buffer

The Complete Beginners Guide to Peach: What It Is, How It Works and How to Build an Audience | Buffer | Public Relations & Social Marketing Insight | Scoop.it
From blog.bufferapp.com - January 13, 2016 11:56 PM

Every so often a new app will suddenly appear on App Store and get everyone talking.

The latest app to do this is Peach – a new social networking app from Dom Hofmann, co-founder of video-based social network Vine.

Peach is “a fun, simple way to keep up with friends and be yourself,” and has exploded onto the scene – breaking into the top #10 Social Networking apps in the App Store already (there’s currently no Android version).

We decided to drive below the surface and investigate how Peach works, as well as share a super-early case study on how Product Hunt have been using the platform to engage with their audience.

Let’s get started!...

Jeff Domansky's insight:

A very useful guide to the new Peach app from Ash Read at Buffer.

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Complete Guide to YouTube Content Marketing

Complete Guide to YouTube Content Marketing | Public Relations & Social Marketing Insight | Scoop.it
From www.growthspurs.com - November 2, 2014 9:10 AM

Do you know who Smosh, PewDiePie or Michelle Phan are? No? They’re YouTube stars and are more popular among teens than mainstream celebs, according to Variety .


There are 1 billion people using YouTube and 6 billion hours of video watched every month on YouTube. We all talk about how video is the future (or present) of content marketing. Yet, marketers seem to shun video platforms, other than for viral videos. There's a huge amount of blog posts on topics related to Facebook, LinkedIn and Twitter. You hardly ever come across one on YouTube.


In other words, here is a massive opportunity to leverage your content on a platform that is highly underused by other content marketers, and to get ahead of the crowd while you're at it.


Plus, your YouTube content affects your Google rank. Read on to learn all the tweaks for dominating your YouTube niche....

Jeff Domansky's insight:

This is an excellent blueprint to content marketing on YouTube. Great tips and tactics especially if you're just starting to explore video marketing.

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