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Scoop.it!
buysoundcloudlikes's comment,
February 28, 2017 5:26 AM
good info
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Scoop.it!
In a study published by the Content Marketing Institute last month, 70% of B2B marketers stated they will produce more original content in 2017 than they did in 2016, and 39% plan to increase their content marketing spending over the next year.
Jeff Domansky's insight:
42 experts share their ideas for more effective visual content. lots of ideas.
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Basically, you could have the best, most interesting and engaging written content, and it could still get lost and ignored because it looks the exact same as every other piece of content. Visual content prevents this, though. Visual content gives you free reign to customise your message, use different techniques and mediums to get your message across, it’s really an infinitely useful tool.
Jeff Domansky's insight:
Start with photos, inspiring quotes and move to branded images, infographics and more visuals that have big impact.
Wendy V. Ampudia's curator insight,
January 28, 2016 9:42 PM
"One picture is worth a thousand words"...indeed, that could be applied to every single context. For instance, I work in a condominium management office, and we usually have to post memos on the elevators. Residents' attention has been brought when those memos have pictures instead of a lot of words.
If you would like to effectively convey a message, you have to be very careful when picking the words and combing these with a compelling picture. That will help the receiver to understand better your message and also, will be more interesting for him/her. |
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What about e-commerce brands or other companies that drive engagement and sales through their social channels with visual content?
Jeff Domansky's insight:
Practical tips to improve your visuals and the impact of your content.
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It’s no secret that visual content is powerful. Numerous studies show that our ability to recall information increases significantly when it’s presented as an image rather than plain text.
Jeff Domansky's insight:
These examples are further proof that visual content works.
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It's all about the visuals if you want maximum impact. HubSpot shares visual content tips.