Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 Creative Ideas to Promote Your Content Using Social Media

10 Creative Ideas to Promote Your Content Using Social Media | Public Relations & Social Marketing Insight | Scoop.it

Selling services online is an entirely different ballgame than selling products. There are separate processes, marketing techniques, and web design principles you must follow.


You can’t pitch services in the same way as products and you must understand the advantages and disadvantages that come with the service industry. With the right web design ideas, your company can easily meet and exceed the business success of your product-selling peers. Optimize your website with these six tips..

Jeff Domansky's insight:

Here's how to help your posts go viral.

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Science of Great Content Marketing Visuals: How to Choose Best Fonts, Colors, Layouts

Science of Great Content Marketing Visuals: How to Choose Best Fonts, Colors, Layouts | Public Relations & Social Marketing Insight | Scoop.it

If you’ve been looking to supercharge your social media strategy, you probably know a lot about the benefits of using images.

But, how much do you know about actually creating scientifically shareable images?

Turns out, there’s tons of actionable, research-backed advice on how to create social media images that get shared—the ideal colors, fonts, text, and more, all leveraging what we know about design, psychology and the Internet to get more shares and engagement. 

By the end of this article you’re going to be fully aware of how to make images that your readers can’t help but share. All backed by science....

Jeff Domansky's insight:

NewsCred offers practical tips in making your images more emotional and more effective.

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23 Tools and Resources to Create Images for Social Media

23 Tools and Resources to Create Images for Social Media | Public Relations & Social Marketing Insight | Scoop.it

A huge list of tools, apps, icons, and backgrounds for creating amazing, professional images for social media and marketing....

Jeff Domansky's insight:

Terrific resource for website blogging pros from Kevan Lee at Buffer..

María Dolores Díaz Noguera's curator insight, October 10, 2014 5:24 AM

23 Tools and Resources to Create Images for Social Media

Mike Gratsas's curator insight, October 10, 2014 8:12 AM

Try Sharp IMG Viewer desktop application for Windows which lets to open images, extract from various sources, save images in other formats, view image properties including metadata, perform operations on selected images http://sharpimg-viewer.appspot.com

Félix Eroles's curator insight, October 11, 2014 6:51 AM

Muy recomendable !!!

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How to Craft the Best Damn E-commerce Page on the Web - Whiteboard Friday

How to Craft the Best Damn E-commerce Page on the Web - Whiteboard Friday | Public Relations & Social Marketing Insight | Scoop.it

Howdy all and welcome to a special edition of Whiteboard Friday. My name is Rand Fishkin. I'm the founder of Moz, and today I want to talk with you about how to craft the best damn ecommerce page on the web. I'm actually going to be using the example of one of my very favorite ecommerce pages. That is the Bellroy Slim Wallet page. Now, Bellroy, actually, all of their pages, Bellroy makes wallets and they market them online primarily. They make some fantastic products. I've been an owner of one for a long time, and it was this very page that convinced me to buy it. So what better example to use?

So what I want to do today is walk us through the elements of a fantastic ecommerce page, talk about some things where I think perhaps even Bellroy could improve, and then walk through, at the very end, the process for improving your own ecommerce page....

Jeff Domansky's insight:

Rand Fishkin reviews e-commerce page best practices and offers valuable tips.

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20 Perfect Color Palettes For Your Next Design Projects

20 Perfect Color Palettes For Your Next Design Projects | Public Relations & Social Marketing Insight | Scoop.it

We found some really beautiful, perfect color palettes with lovely colors. These can be used for any kind of design projects, from websites to logos and prints. All these perfect color palettes can be found on Design Seeds website, a website which celebrates colors found in nature.


Some of these perfect color palettes have pastel colors, light colors, while others have bolder tones and darker nuances. Which one do you like most?...

Jeff Domansky's insight:

Here are some perfect color palettes with lovely colors. These perfect color paletes can be used for any kind of design projects, like websites and logos.

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