Public Relations & Social Marketing Insight

Today, you’ll learn 9 strategies that’ll help you create highly engaging content that’ll draw your target audience in.

To create a richer experience for your audience, your content needs to impact their lives and answer their questions. It also needs to be strategically planned. Don’t be like the 70% of marketers who lack a consistent or integrated content strategy.

Let’s take a look at the 6 content writing strategies that’ll help you acquire more organic traffic....

Yes, content marketing is all about telling your existing and potential customers how your product or service can make a big difference in their lives without sounding like a desperate door to door salesman. It is not just about jotting down a few lines on how to use something or what it does but building strong relationships with your growing audience. 

But what does it take to make content that really does click with people? Our industry fondly calls them ‘buzzwords’. Buzzwords are basically marketer fascinations that last for a couple of months; basically until they find another interesting way to sell their products and services. The most difficult thing to do here is keep a tab on what’s trending, the buzzspeak as well create a content strategy and execute it on a regular basis.

Yes, we understand running from pillar to post is what you’re being paid for but let’s make that a little easier for you so you can tread at your own speed.

Here are 10 buzzwords and content marketing definitions to watch out for this year....

If you're a marketer, copywriter, or business owner, then you might be sick and tired of hearing the words "content marketing" by now. Without a doubt, this term has been one of the most frequently used buzzwords of 2014 and it doesn't look like there's any end in sight.

And, it's not only the undeniable overuse of the words "content marketing" that has grown tired to some people; certain aspects of the practice are starting to wear. We often see the same old blog posts, clickbait headlines, and unintelligible Vine videos popping up in our feeds and it can make us wonder if this is what the future of advertising looks like.

Despite the growing exhaustion with the buzz word, there are still creative, entertaining, and ultimately profitable ways to go about using content for the sake of advertising or marketing. However, in order to do so, you have to make sure that you're avoiding these four things....

Price still rules as an online purchase influencer, but basic brand assets should not be ignored in online product presentations.

Clear, concise, and pertinent product descriptions make online shoppers press the “Buy” button more often than do favorable reviews. In fact, only price topped persuasive product copy as a purchase influencer, according to a survey of 500 consumers conducted by Markettree for HookLogic.

Price remains king, with 84% of consumers designating it as one of the top three factors that cause them to buy. Sixty-three percent named product descriptions, and 49% listed reviews. Bringing up the rear were videos, named by only 12%. Fundamental brand assets like product names, images, and features, maintains HookLogic's survey report, are the bottom-of-the-funnel items most likely to turn browsers into buyers....