Public Relations & Social Marketing Insight

Your headline is the first contact with your content, and must grab your target audiences’ attention. At this point you have no control – the reader does. They either click the link to your content or they don’t. The job of the content creator is to make sure that they choose the first option, and read and share your carefully crafted content.

How much time do you spend coming up with a killer title? Reading stats like this one by Copyblogger should make you sit up and take notice.“

On average 8 out of 10 people will read your headline but only 2 out of ten will read the rest of your content.”....