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In 2017, content will continue to be one of the most important marketing tactics for ecommerce businesses. Look for content marketers to produce a greater number of videos, focus on mobile media consumption, spend more money promoting content, produce more shows rather than standalone posts, and use technology to an advantage.
Content marketing is the act of creating, distributing, and promoting content, such as blog posts, articles, podcasts, and videos with the aim of attracting, engaging, and retaining customers. For ecommerce marketers, content can be a way of building a relationship with a shopper, which in turn will allow an online store to compete not on price or delivery speed, but on experience.
What follows are five trends that could impact content marketing in 2017....
Five e-commerce trends for content marketing to keep an eye on in 2017.