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Content is one of the most significant investments a company can make. While web design and vibrant videos are appealing, they don’t hold the same weight as content. This is especially true in the electronics industry, where customers are seeking fresh, insightful information before making a purchase.
The Value of Quality ContentThere’s a reason 86 percent of B2C marketers use content marketing: it works. High quality content pleases search engines and satisfies consumer demand for useful information regarding products and services.
In the consumer electronics industry, quality content is even more important because a large percentage of consumer electronics purchases are what businesses refer to as “investment purchases.” In other words, consumers aren’t buying a pack of gum from the convenience store or a t-shirt from their favorite retailer. Many electronics cost hundreds of dollars, and high-end purchases can cost thousands....
Here's why content matters and how it works especially for higher priced consumer electronics products.