Public Relations & Social Marketing Insight

Christmas is a month away, and whether that fills you with holiday cheer or abject terror, it’s a great time to think about ways to improve your business in the new year.

Time is money, so why not automate as much as possible and focus on more important things (like hot toddies)?

There are thousands of marketing tools that can help you improve efficiency and draw in more business, so how do you sort through all of them? Some are certainly superior to others, so we’ve compiled a simplified list to make your decision process easier. Save yourself time and stress this December, and check out these 10 marketing tools to buy yourself for Christmas. It’s ok to splurge a little....

If you’re doing content marketing effectively, you’re creating some really valuable next-level content. And if you’re creating content like that, it isn’t cheap.

Sure, you can do some of it yourself, but your time has value as well. Don’t forget that. But like with all things, it’s possible to do content marketing both more effectively and cheaper than most businesses manage to do.

It still won’t be “cheap,” but it will be much more affordable for startups and small businesses than what they might be currently spending. In the rest of this post, I’m going to share with you 10 tips that will help you bring down your content marketing spending significantly without sacrificing results....