Public Relations & Social Marketing Insight

Writing great content is a choice. You can choose to put in the time and work required to create great content. Or you can choose to take the easy path and write poor content.

The path for content marketers is clear. In order to boost SEO rankings, gain traffic and/or leads, you need to have great content on your blog or website.

If you write original content, search engines will help your site get more exposure. For instance, Google has made it plain that they do not like and will penalize sites with duplicate content. Put another way, Google wants to reward high quality sites that contain original content. So not only does great content make a better website, it also improves your site’s rankings, which can have a very positive impact on your business.

Whatever your reason for having a content site, whether it’s for business or a personal hobby, it’s important to do it right. In this blog post, we’ll break down some tips for developing great content.

First, let’s look at what makes great content, and then we’ll move on to sites that produce great content....

[These are really great ideas and examples to help you produce content that influences your SEO positively ~ Jeff]

Learn about content optimization and the dynamics of content marketing strategies from our infographic, Content Beyond the Search Engine.

Get ready to learn the ins and outs of content optimization and gain a deeper understanding of some of the dynamics around search, social and content marketing strategies. This is the first infographic we’ve created from scratch, so we’re as happy as a squirrel in an oak tree to share it with you!

[InboundWriter serves up an interesting infographic - JD]