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Use this seven-step process to develop and tell a business anecdote that will you help close the deal.
There are few sales tools more powerful than stories, if they're appropriate and well-told. Because they are always about people and events that changed people's lives in some way, anecdotes create emotion and interest. They teach without preaching. They paint mental pictures that are worth a thousand buzzwords.
[Image credit: BigStock Photo]
[Great storytelling tips - JD]
