Public Relations & Social Marketing Insight

How best to get more visitors to your site? It’s a problem that never quite goes away.

The internet is riddled with shady communities full of snake-oil salesmen busy peddling techniques “guaranteed” to make your website go viral with little to no effort. The real “secret technique” is simple – consistently deliver high-quality service and killer content that engages your audience.

There are however some genuinely useful tactics you can use to turbo-charge your traffic, and running tightly organized contests is at the top of that list.

In this article, we’ll walk you through seven of the best contest plugins for WordPress. Let’s kick things off with a look at just why this is such a powerful traffic-building tactic....

The average game length was 44 days while the median was 31. This shows that most companies are running sales contests for one to two months at a time.

This aligns with our best practice advice of hitting the "reset" button periodically between games. Doing this allows players who may have fallen behind to start fresh. But more importantly, it allows sales managers to change up metrics and point values to align with their most pressing goals.Ideal contest length also depends on the company running the contest. We found that those with expanded sales cycles tend to run longer games, while more transactional companies usually deploy contests with a shorter duration.

What sales metrics are contests being run on?We tell every customer to balance their games between activity or behavior metrics (e.g. calls, meetings, pipeline) and results metrics (e.g. revenue or percentage of quota). This is one of the many ways we help companies level the playing field to ensure that their traditional top performers aren’t winning every time....

Are you planning a Facebook contest?

Want to make sure it’s a success?

An easy-to-follow checklist of tips and best practices will help you launch Facebook contests your audience will love.

In this article I’ll share 17 tips to make your Facebook contest a success....

Over the years, we have found that contests and promotions are incredible ways of satisfying advertisers while learning about the interests of audience members, and growing a business’ database. It is a great way to bridge the gap between your two best assets and, ultimately, increase digital revenue.

And according to research conducted by Borrell, the implementation of contests and promotions will be worth your while. Digital promotions spend is predicted to double by 2017, totaling $80.3 billion dollarsIf you are looking to run your first contest/promotion, here is what we recommend:...

Social media contests: Discover how Intuit QuickBooks used social media to supercharge their contest, promoting their mission and vision to their audience.

Do you want to promote your company’s mission and vision to your target audience?

Are you wondering how to get the most out of your contests with social media?

In this article you’ll discover how Intuit QuickBooks used social media to supercharge their Small Business Big Game contest, promoting their mission and vision to their target audience....