Public Relations & Social Marketing Insight

Over the years, we have found that contests and promotions are incredible ways of satisfying advertisers while learning about the interests of audience members, and growing a business’ database. It is a great way to bridge the gap between your two best assets and, ultimately, increase digital revenue.

And according to research conducted by Borrell, the implementation of contests and promotions will be worth your while. Digital promotions spend is predicted to double by 2017, totaling $80.3 billion dollarsIf you are looking to run your first contest/promotion, here is what we recommend:...