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Scoop.it!
Looking for ways to improve your social media contests? 
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Scoop.it!
The average game length was 44 days while the median was 31. This shows that most companies are running sales contests for one to two months at a time. This aligns with our best practice advice of hitting the "reset" button periodically between games. Doing this allows players who may have fallen behind to start fresh. But more importantly, it allows sales managers to change up metrics and point values to align with their most pressing goals.Ideal contest length also depends on the company running the contest. We found that those with expanded sales cycles tend to run longer games, while more transactional companies usually deploy contests with a shorter duration. What sales metrics are contests being run on?We tell every customer to balance their games between activity or behavior metrics (e.g. calls, meetings, pipeline) and results metrics (e.g. revenue or percentage of quota). This is one of the many ways we help companies level the playing field to ensure that their traditional top performers aren’t winning every time....
Jeff Domansky's insight:
Check out some new data from sales contests being run across several different companies.
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Contests can be a powerful promotional tool. Here's how to do it right from Social Media Examiner