Public Relations & Social Marketing Insight
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Step-By-Step Guide to Your Media Company’s First Contest or Promotion

Step-By-Step Guide to Your Media Company’s First Contest or Promotion | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - November 6, 2014 1:02 AM

Over the years, we have found that contests and promotions are incredible ways of satisfying advertisers while learning about the interests of audience members, and growing a business’ database. It is a great way to bridge the gap between your two best assets and, ultimately, increase digital revenue.


And according to research conducted by Borrell, the implementation of contests and promotions will be worth your while. Digital promotions spend is predicted to double by 2017, totaling $80.3 billion dollarsIf you are looking to run your first contest/promotion, here is what we recommend:...

Jeff Domansky's insight:

Learn step by step how your media company can create contests and promotions for your advertisers.

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18 Tips For Running a Successful Social Media Contest

18 Tips For Running a Successful Social Media Contest | Public Relations & Social Marketing Insight | Scoop.it
From www.digitalinformationworld.com - September 15, 2014 3:08 AM

With the holidays quickly approaching, businesses are beginning to think about their holiday marketing campaigns. In fact, last year it was reported that 50 percent of marketers created and launched a holiday campaign before Halloween. Many of those campaigns will include promotions and giveaways. If you're ready to build a promotion, for the holidays or just in general, ShortStack has 18 tips that can help make your next contest a success.


The tips include everything from setting goals and choosing a campaign builder to creating hashtags for your event and the best ways to promote it to your entire social media audience. Promotions continue to be a strong driver of audience engagement and an easy way to gain leads and sales from a business's online followers....

Jeff Domansky's insight:

Here's an infographic with 18 tips that can help make your next contest a success.

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