Public Relations & Social Marketing Insight

In today's world, market research is essential to you and your brand’s long-term success. From product planning to customer service needs, assessing what's happening outside of your four walls is essential for your roadmap.

Because the market is in a constant state of change, knowing what makes your customers tick is key to keeping you ahead of your competitors. Market research is the best way to do this.Entrepreneurs from YEC were asked what tools they liked most for conducting market research. Here's what they said....

As social media has become an essential part of journalism, tools for searching, monitoring and curating content from around the web are increasingly part of a journalist’s day-to-day toolbox – both for newsgathering and engaging users.

At the next news:rewired conference on 23 July Sarah Marshall, social media editor EMEA at The Wall Street Journal, and Richard Moynihan, social media editor at The Telegraph, will lead a session on tools, tips and techniques for journalists using social media.

In the meantime, here are 12 social media tools that journalists can try...

Bookmarking services are a dime a dozen. So, I wasn't too keen on checking out yet another iteration by the name of Keeeb. But, and I honestly mean it, I'm glad I did....

textKeeeb takes the fun aspect from Pinterest, being able to clip photos, videos and – what Pinterest is not able to do – text snippets and presenting the content in the grid-based Pinterest-style layout. Other than Pinterest, Keeeb allows for remixing the content from different sources. You can integrate text, photo and video from different sources into one keeebie. This resembles the So.cl approach, should anybody ever have come across this social network from Redmond…

...The difference to Keeeb is, that in Keeeb you do not save whole pages (articles whatever), but you concentrate on only the relevant snippets. Keeeb founder Konrad Gulla says, that the approach of Pocket or Instapaper and other read-it-later services does not solve the problems, information overload imposes on us. Instead, the pile of unread items stacks up and gets higher by the hour, a wrong track. With Keeeb you only save the relevant passages from articles, which – if you really do – surely adds value to your research....

With a wave of a hand or lift of a finger, you’re about to change the way you use your computer. The Leap Motion Controller senses how you move your hands, the way you move them naturally. So you can point, wave, reach, and grab. Even pick something up and put it down. Just like in real life. It’s an amazing device for the things you do every day and for things you never thought you could do. Just $79.99.