Public Relations & Social Marketing Insight

As social media has become an essential part of journalism, tools for searching, monitoring and curating content from around the web are increasingly part of a journalist’s day-to-day toolbox – both for newsgathering and engaging users.

At the next news:rewired conference on 23 July Sarah Marshall, social media editor EMEA at The Wall Street Journal, and Richard Moynihan, social media editor at The Telegraph, will lead a session on tools, tips and techniques for journalists using social media.

In the meantime, here are 12 social media tools that journalists can try...

With a wave of a hand or lift of a finger, you’re about to change the way you use your computer. The Leap Motion Controller senses how you move your hands, the way you move them naturally. So you can point, wave, reach, and grab. Even pick something up and put it down. Just like in real life. It’s an amazing device for the things you do every day and for things you never thought you could do. Just $79.99.

Google has hundreds of apps, but there are some that can have a serious impact on your online marketing initiatives that seem to be flying under the radar....

... Sure, Google has hundreds of apps, but there are some that can have a serious impact on your online marketing initiatives that seem to be flying under the radar. Additionally, Google’s products typically have “freemium” models, which offer the invaluable opportunity to experiment with a variety of different techniques and hone in on what serves your brand most. We’re all for testing out the latest and greatest from the world’s most powerful Internet giant.

If you haven’t already, I encourage you to give a few of these seemingly under-appreciated products a spin....