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Sometimes the simplest product demos can be effective. Take a new web editor called Barley. To show off the product, co-founder Colin Devroe opened me a regular old web page, then changed the wording of the page with just a few keystrokes. A small editing menu opened as he typed, but didn’t have to access an admin dashboard, open a separate editor, edit any HTML, or anything like that. To be clear, there was more to the demo — but that was the heart of it. The point is to offer a web page editor with absolutely no learning curve....
Sure, looks nice. But not for $18 a month.