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A study investigating the psychology of social media sharing indicates that people share because they want to make valuable content accessible to others.
When your audience members scrutinize your social media content, they form an opinion about your brand based on what you put out there, and they determine whether to share you content with their own audiences.
The buzz and engagement your Facebook page or Twitter account enjoys in the days or weeks following its launch may die down pretty quickly if you cannot supply consistently high-quality, share-worthy content to your community. Thankfully, content discovery tools are available to help marketers maintain a high level of engagement on social media....
Here's why a content discovery tool must be part of every social media manager's arsenal, and these are some popular content-discovery tools businesses are using.